Is your traffic there, but it’s not clicking in the right place? Are your conversion rates not high enough? Already using all the techniques needed to get them into the CTA, but nothing helps? but above all You don’t want to sound like that carpet salesman who pushes too hard to be likely to take action. , So let me explain to you what is nude marketing and how Solve your problem, and will increase your conversions without disappointing your readers,
Definition: Nudge Marketing
Nudge Marketing, also known as “Nudge Marketing”incentive marketing” or “to move”, allows a person to modify his behavior by slightly modifying his environment.
The power of the nudge is that it guides a person’s choices without forcing him to do something (Leaves that last choice to the individual).
This so-called “soft” incentive method, widely used by public authorities, is now popular with marketing Specialist,
And as an example is better than a long speech, let me show you the power of this concept (thanks to D. Kahneman and Richard Thaler who originated the nudge).
3 examples of effective uses
False fly in urinal at Amsterdam airport
This is the best known example in the case of incentive marketing.
Amsterdam airport put “fly” stickers in men’s urinals in 2009.
Target? encourage men to aim better,
Trajectory deviation is a real problem because, in addition to being hygienic, it requires the use of large amounts of water for cleaning.
result? Millions of liters of water saved,
investment stickers
It speaks to you, doesn’t it?
We have all seen it before, and with the health crisis even more so. Famous mark on the ground.
Target? Set the path, impose distances, direct the pace… The goals are many.
Here people will unconsciously place themselves on the marking and therefore respect the distances. In contrast, a simple poster indicating respect for distance would have made only a weak impression.
cigarette butt cans
Final example: cigarette butt cans.
The principle is simple: Instead of throwing your cigarette on the ground once you’ve smoked it, you use the butt to respond to the vote.
result? City waste reduction (and a response to the chocolate/pain or chocolate debate),
More effective than a poster or sign announcing the prohibition of throwing cigarettes on the ground.
At this point you will tell me”yes it looks efficient but i don’t know how to set it on my site,
This is normal.
And yet they are the little details that you unknowingly see every day On the Internet without realizing it.
I’ll show you!
How Online Nudge Marketing Works?
exactly like.
Except it’s on your site.
Notifications
For example, instead of asking your potential customers to hurry up and buy a product before it’s gone, you can send them a notification about how many people are viewing the same product at the same time.
That way, the prospect will tend to act quickly for fear of the product being out of stock in front of their eyes.
you played urgency without forcing possibility,
CelluBlue is a good example.
pop up
You can also use a nudge to feed your mail database.
Internet users rarely send you their email address automatically. so you have to ask them or Encourage Them With Incentive Marketing!
how to do this ?
this is easy. Display a pop-up requesting your prospects’ email in exchange for subscribing to a newsletter, a free ebook to receive the results of a quiz…
Readers will be inclined to send you their data in exchange for a reward (principle of reciprocity),
social proof
Social proof is also a part of Nudge Marketing. You show your reader that they can trust you, because others have done it before.,
This includes customer reviews, likes, number of views, your expertise in other media, customer testimonials…
This technology is used by Junto Agency.
default option
Some companies offer a range of rates for their services, from low-end to premium versions.
The problem is that a large number of choices often leads to indecision and therefore less action is taken.
This is where nudge marketing will help.
When you offer a potential multiple options, tell them the best-selling option (a customer’s favorite).
In this way you support the reader in his decision making.
Note: Select a central range (between low price and high price) to increase the likelihood that a potentially low-end service picker will now choose mid-range.
Hostinger web host practices this strategy.
retargeting
The nudge can also be integrated into your email.
When a potential customer has seen a product but hasn’t placed an order, send them a reminder email.
Warning! “You read this article without following, buy it now!” Avoid phrases like
Instead, reiterate the prospect’s interest in such and such product, and encourage them to revisit the article to order.
Conclusion
Nudge Marketing is a very powerful and easy-to-use marketing tool.
Using it on your site will allow you to achieve your goals without the reader feeling pressured to take action.
Examples and inspiration ideas are plentiful on the web, so you won’t have a shortage of ideas to set yourself apart.
And don’t forget: provoke rather than oblige!
About the Author
Lucas Ricard: I am a freelance copywriter web writer. I support VSEs, SMEs and Start-ups to increase their traffic and conversion rates through content marketing.
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