The mailing list is one of the essential elements to the success of your marketing campaigns. Ideal for exchanging with your qualified contacts, this mailing list is especially beneficial for reaching your goals directly and gaining more loyal customers. Here are some tips to grow your email list…
Mailing list, one of the main elements of an effective email marketing strategy
with 1.4 billion emails are sent daily and the average opening rate in France is 18.15%, Email is one of the most effective ways to promote content marketing (Source: Iroquois). In fact, after social networks, it is the most used B2B content delivery channel for 87% of B2B Marketers (source: Kinsta).
One of the main elements of an effective email marketing strategy to convert your prospects into customers and increase your sales is the mailing list. Also called a mailing list or email list, this directory contains all the email addresses of your contacts, carefully selected regarding their interest in the activity in which you are involved.
Categorized according to their habits, their age, similarities and tastes, one may receive various emails related to these contacts:
- your promotional offer,
- your special offer,
- your online training,
- information about your products,
- your services,
- Your newspapers, etc.
Why is it absolutely necessary to have a mailing list?
Used in an email marketing strategy, the purpose of a mailing list is to be in regular contact with your customers to build a relationship of trust with them. In addition to ensuring that they receive e-mails and messages in real time, your company also benefits from guaranteeing their transmission to all of your recipients.
Other benefits: The mailing list not only increases the conversion rate with the help of multiple targeted messages, but it also increases the return on investment (or ROI) for qualified contacts.
Use server-hosted software to better manage your mailing list. The Tools provided to you will allow you to administer the List and enforce the rules accepted by Users when registering. To give you a brief overview, some features are similar to forums: archiving and prioritizing exchanges, moderation of messages, unsubscribing, registration, etc.
6 effective tips to grow your mailing list
Remember, throughout the funnel, email is the most reliable channel for promoting leads and converting them into sales. But finding qualified contacts is a difficult and time-consuming task, as it is necessary to be well-versed about each of them. To save time, find more leads, convert them into customers and ultimately increase your sales, these email marketing techniques are essential.
create an infographic
compared to text-only content30 times more likely to read an infographic, So create an infographic signed with your site address and your company name and then publish it on social networks. Often in the press, on blogs or on social networks, this set of images typically includes prominent figures, a study, or a well-detailed argument for the purpose of providing better information to encourage public engagement and strengthen industry leadership. To be.
Co-registration is a system of linking the functions of one or more partner sites with yours. With this system, you are sure to get qualified contacts, but make sure your partner sites have similar points of activity to you in order to achieve consistent and targeted pooling. Invoices for co-registration as a service are established according to the quality of the information transmitted and the number of addresses received.
- Events involving holding a contest with different partners and sharing contacts between different sponsors;
- Shared in collaboration with which the best practices are exchanged between 2 non-competing companies with and without commercial investment.
To set up this system, you can ensure that the visitor receives a request for authorization to send additional commercial offers to his email address at the time of registration. This offer can also be submitted to him when he places an order or subscribes to your newsletter. To arouse his curiosity, consider creating a relevant and short hook. To inspire you, discover 51 email topics that compel openings.
rent a database
The purchase of e-mail addresses from individuals in the form of CDs, overseen by the National Commission for Computing and Liberties, or CNIL, has become obsolete. From now on, with opt-in, which involves giving someone’s consent to receive information, he or she is required to ask the Internet user’s permission before sending advertising e-mails.
Today, it is possible to contact the sites of intermediaries or brokers (eg mailomane.com, emailingfrance.com,ciblexo.com) to sell or rent the addresses of Internet users who have expressed their desire to receive commercial offers by e-mail. is of. By renting a marketing database, you not only have the opportunity to acquire new leads, but you can convert them into customers and retain them later.
Carefully segment the database you choose, to determine the needs and expectations of your target. When you start your email campaign, the content addressed to your contacts needs to be related to their areas of interest to be successful. With a gift discount, promotion or bonus system, find the most effective way to encourage a visitor to subscribe.
take advantage of your network
Everyone who subscribes to your pages on social networks are potential contacts who can increase the volume of your mailing list. Do not hesitate to share your various newspapers through your publications.
If you don’t have a blog yet, create a blog to display on your website to share your recent activities and draw the attention of your visitors to your products. With visual tools, you’ll pique their interest by inspiring them to learn more and stay engaged with your brand. Once you’ve got their attention, use the blog as a channel to direct visitors to your newsletter.
You can certainly opt for more traditional means by holding face-to-face meetings. Take advantage of these live exchange moments to write their email addresses, making sure they agree to receive promotional offers. Also remind them of your email address to encourage them to keep in touch with you.
Maintain a good relationship with your customers to gradually grow your mailing list as well as increase your e-reputation. And don’t forget to update your list regularly to have only targeted and qualitative contacts.
Use the Google Ads ad extension
Google Ads extensions (past visits, calls, consumer reviews, links, social networks, site links, etc.) allow you to customize your ads. Thus you can create exclusive content by adding various additional information to get more relevant and targeted advertising. You can add these extensions for free, but expect to pay an additional fee based on the number of clicks on your ad.
To receive different email addresses, opt for the so-called communication extension through which you will insert a field to fill out using Google. After reading your advertisement, visitors will be able to use the below feature instead of going to your site for registration. If he has a Gmail address and is already logged in, all he has to do is click “Subscribe to the newsletter”, as the e-mail field is already filled in.
Compatible with other advertising extensions and most of all confidential, this type of extension is ideal for getting addresses through Google, even if the Internet user has just opened the results page. Do you want to get ahead of your competitors? Customize the displayed message as much as you want by choosing between different categories:
- receive alerts;
- receive offers;
- Take the membership of newspaper;
- Get Updates.
By clicking on it, the prospect sends you your e-mail address so that you can later use it to send you various information related to your promotions, your products, your services, etc.
Don’t Ignore the Newsletter
For a successful email marketing campaign, we can never say it enough, newsletter is essential! In addition, 83% of B2B companies use this as a content strategy (Source: Le Monde du Mail).
Encourage your visitors to subscribe to your newsletter to collect and save their e-mail addresses. Also make sure to place it on the home page as well as the home page of your site. Make it visible on other pages, and explain their reasons for subscribing to it, to spark your visitors’ curiosity and encourage them to click through. To simplify their task, insert links in your arguments or ask them to specify their interests to send only qualitative and targeted information. To avoid attacking or discouraging the reader, ask for less information, such as their name and e-mail address.
Encourage your customers to share your news. If he’s enthusiastic and satisfied, he’ll naturally click through to a call to action like “feel our new trends for your friends.” This very simple, but effective action will certainly allow you to gain new contacts.
To increase customer loyalty with exclusive content, promote and strengthen your brand, and why not buzz, your business needs a mailing list. If you’re looking to set up a more advanced strategic mailing list campaign, don’t hesitate to take a look at this Certified Training in Web Marketing.