Did you know that Instagram can automatically transcribe all the videos you watch on the app? It provides auto-generated captions to make the content accessible to all, including the deaf and hard of hearing. But don’t want to show auto-generated captions on Instagram videos? Follow this little guide…
Video, one of the best types of marketing material on Instagram
before the launch of Auto-generated captions on Instagram in March 2022, creators had to manually add captions to their videos. In any case, they make the platform more accessible to users belonging to the deaf and hard of hearing communities, but also to those who prefer to watch videos without sound.
Today, these subtitles are available in 17 languages, including English, Spanish, Portuguese, French, Arabic, Vietnamese, Italian, German and Japanese.
This new feature comes as Instagram regularly updates its platform and rolls out other tools to better compete with TikTok. It has in fact focused heavily on the development of Reel, one of the main competitors of TikTok, by releasing similar features.
In addition, Instagram now focuses heavily on displaying all videos on its main app. The platform continues to simplify and improve videos apart from creating a point of respect on the reels.
This feature continues to contribute to the development of engagement on the application, so many tools are updated or launched.
An Instagram spokesperson said on his blog:
“Video is a big part of why people love Instagram, and we love how our creative community uses it to express themselves, collaborate with others, and connect with our followers. Reel continues to be a growing and important part of Instagram and we are excited to invest even more in this format. ,
Want to turn captions on and off on Instagram for iPhone and Android? Would you like to see subtitled videos? Or are you looking to post a video with subtitles?
Follow these very easy steps.
Like TikTok or YouTube, auto-generating captions on Instagram is useful for creators because it means you no longer have to transcribe your videos and then add caption overlays. To enable or disable subtitles when creating your post, This way:
- First upload a video from your gallery. You can also do a movie on Instagram;
- Then select “Advanced Settings” from the menu that appears before publishing your video;
- Under “Accessibility”, enable or deactivate the “Show subtitles” option;
- If you forget to enable subtitles before posting a video, you can do it later at any time;
- Tap the three dots that appear in the top right corner of your video, then tap “Edit”;
- Select “Remove subtitles” to disable them if you’re on Android;
- Tap “Advanced Settings,” then enable or disable the “Show subtitles” option if you’re on an iPhone.
If you post a video and want to remove subtitles:
- Tap the plus icon (three vertical dots) and then Edit;
- Select Delete Subtitle;
- You will see a message asking if you are sure. Once you remove subtitles, you can’t add them any more;
- To continue, tap Delete Subtitle.
Adding auto-generated captions to your Instagram videos helps increase engagement and accessibility.