How to choose the right color for your website?

A study on the mental impact of colors found that colors increased brand recognition by an average of 80%. Think, for example, Coca-Cola, and you’ll probably imagine a bright red can of it. For its part, projection screen maker Bemex saw a 53.1% increase in click-through rates on red links compared to blue links. So does red color only affect the consumer? off course not. All colors can trigger certain sensations given their meaning. So how do you choose the right colors for your website?

Primary Color: Base

In order to find the primary color that suits you and thus to choose the colors of your logo better, you must first understand what you are selling/supplying. This is the easiest step, as you probably already have an idea of ​​the color of your website. The best way to choose a primary color is to think about the mood of your product or service and browse through the colors that match that mood to find the color you like.

Here are some examples:

  • it red Means enthusiasm or joy (Coca-Cola, Nintendo, Ibis…)
  • yellow Means optimism and happiness (Fnac, Renault, McDonalds…)
  • blue meReliability and assurance included (Decathlon, Dell, Ford, Nivea…)
  • white Elegant and user-friendly implies products (Apple, Nike…)
  • black Means luxury or elegance (Chanel, Yves-Saint-Laurent, Adidas …)
  • Orange This means a friendly and fun time to come (Fanta, Orange…)
  • brown Means a reliable product that can be used by anyone (Nespresso…)
  • green Contains freshness and nature (Yves Rocher, Acer, L’Arbor Vert, etc.)
  • purple Contains a reputable brand that has a history of quality (Milka, Mercure Hotels, Hallmark, Natixis…)

extra color

Once you have a primary color in mind, it’s time to decide what other colors you’ll use or additional colors. Use the color wheel to help you find colors that work together. Complementary colors are located directly opposite each other, and the three primary colors are at the points of the triangle.

For example, a red circle on a green background looks slightly higher than a blue circle on a green background. But a blue circle on an orange background will look much better and more clear. Try to have only one or two colors on top of your primary color.

back color

This is an important color choice because your website background is theoretically going to take up more space than any other color. If you don’t want to take the risk, whitewash the entire website, which is the most common option. It’s harmless and won’t prevent anything – text, images, or links – from leaving the page.

You can also opt for a more discreet version of your primary color to strengthen your brand image. This will require a white or gray overlay on the background for the text to appear.

font color

The last step is to set a font color. You can pick up a great classic: black. However, if you look at different sites, you will find that pure black fonts are not as common as you might think.

Black fonts on a white background can cause eye strain as it has 100% contrast. Clearly colored fonts should be reserved for links and important information. For example, gray or gray-tinted color helps to give your website a softer and more attractive look.

By choosing the right color(s), you need to give your customers a great experience to associate with your brand. But color is one of many visual design principles that every web designer should master. Other important principles include typography, layout, and UX. Remember, building a high-value website is a combination of art and strategy.

Source: WebsiteBuilder Expert

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