The month of November is a critical period for e-commerce: with major events such as Black Friday (scheduled for Friday November 26, 2021), or Cyber Monday (scheduled for Monday November 29, 2021), these commercial meetings are essential For online merchants.
How can you optimize your sales and marketing actions to take advantage of year-end celebrations? How to promote your business and sales? This is the subject of Trustpilot’s online mini-guide titled “7 practical tips for these year-end celebrations”Which details concrete actions you can take to boost your sales on the Internet, taking into account the new expectations that have emerged since the health crisis.
Low budget: France plans to spend 282 euros for Christmas 2021
The current context is still very marked by the Covid-19 crisis, and this has a tangible impact on the amount that the French plan to spend: according to a study conducted in late October by Opinionway, consumers estimate that they Spend Christmas gifts on average 282 euros for 2021, that is, a lower budget than in the pre-crisis Christmas period, given the increase in prices in many sectors (energy, etc.).
It will therefore be necessary for merchant sites to activate the right levers to convert and retain customers: the consumer needs to be confident while taking advantage of attractive offers to please those around them despite a more limited budget.
In the TrustPilot study, you will find:
- Changing consumer behavior during the pandemic;
- new omnichannel strategies to consider during the holidays;
- consumer expectations and concerns when shopping online;
- How to build trust with your customers.
→ To consult the mini-guide (free), click here.
Beyond commercial offers and price battles, it will be important to combine the two to provide an optimal shopping experience:
- customized marketing actions (SEA, social advertising, email marketing);
- general thread brand content (social media, consumer reviews, blog content);
- and unfailing support or assistance to the buyers.
In fact, consumers are demanding and it will be necessary to have a clear offer, to offer a guarantee in terms of delivery time, and also to support the buyer to reduce the cart abandonment rate… But who later buys from the competition.
We invite you to consult TrustPilot’s guide to year-to-year sales to discover a checklist of important tasks not to miss these last-year sales 2021.
→ To find the Mini Guide (free), click here.
Article written in collaboration with Trustpilot