Discover practical tips for success as a copywriter…
I) Introduction: A copywriter who makes a lot of money helps his clients to earn even more
The copywriter’s job is to find the right words to sell (this is the very definition of ” copywriting ,
People come to us because they think we are better at copywriting than them and we can help them earn a lot more money than before.
So as long as we help our customers sell more, we will keep them as customers and they will recommend us to other people.
So results are at the heart of the business. But what can be done to help them achieve maximum results?
i could tell you “Being a Good Copywriter”, but that would be too vague and not necessarily useful. So let’s go right.
To get good results in copywriting, it all starts with the title,
title should be to attract attention And Drive people to consume our ad or our sales page,
Now what happens when he doesn’t complete these missions? properly People won’t stop on our ad and they won’t read our sales page.
” This is serious ?! “
Advertising and sales pages are used to display products and explain why they should buy them. But if they don’t consume them, they will never buy.
That’s why a good copywriter should have consistently good titles to market to their clients. As we often say in business, title is the hook with which we lead people.
However, there’s a bad news: Finding great titles isn’t an easy task.
But the good news is there is a practice to fix it. To use it, you must first understand how a creative brain works.
To fully understand what lies ahead, I must first tell you about myself.
Each man has his own strength: for some it is the game, for others chess, and to me it’s human psychology,
I’m very good at reading others’ minds, understanding their deepest motivations, and sometimes teaching them things about myself that they don’t even suspect.
In my first year of college, a friend of mine once asked me how I was doing.
I explained to him that when I meet a person, my mind pays a lot of attention to that person’s facial expressions, clothes, words, facial expressions and body. In fact, I try to be receptive to all the messages he gives consciously or not.
My brain then stores all this information – and at this point in time, it’s useless to us.
And then, when I have to foresee this person’s actions or understand who they are, my brain takes all the information I’ve already stored, puts them in links, and gives me predictions about this person. allowed to do so, and those are confirmed. Often.
At that point, I become like Patrick Jane in The Mentalist series.
I thought that was how my brain worked, or at least I was part of the minority. But I was completely wrong.
After 3 years, I picked up a book from my university library: “Man and the City” by Henri Laborit, a biologist and researcher.
In his book, he explains much about how the “neocortex” part of the human brain works.
The neocortex is the front part of the brain. Simply explained, it is thanks to this part that you can think and understand.
Henri Laborit explains that this is the part of the brain that allows humans to Link the information received by him to do for the rest of your life Find new solutions to problems, Ofto invent and d’to be creative,
So the more information available in the brain, the richer the links and the better our creativity.
Because yes, there is a huge misconception when it comes to creativity: No creative mind creates anything out of nothing.
Creativity is nothing more than combining different information to “create” new information. You take something that already exists, you add it to something in another field, and from there you get something new.
By combining opposing styles and divergent knowledge, we bring something new to the world.
But why is creativity important in the copywriter profession?
III) Creativity: The Factor of Success and Prosperity in Copywriting
To make money, you have to sell. But in order to sell, you must have something that others want. What do they want? They want solutions to their problems.
But they don’t want any solution. If you come up with a solution that is already in place, you will have a hard time being successful.
Many people today are trying to create a new social network capable of stealing Facebook and Instagram users… but very few succeed.
To dethrone a well-established player in a field, you’ll have to come up with a new solution and promote it in a different way, because only then will you attract attention.
Attention. Attention is the main reason for marketing. We must attract the attention of a given customer to find them a solution they are going to buy.
In your job as a copywriter, You must capture customers’ attention with your title and thumbnail so that they can consume your advertising message,
And the best way to get attention Bring something new.
I always laugh when I see new faces trying to sell “Training to start an online business and get rich”, I’m joking in my head i tell myself “Dude, you’re 5 years late”,
It’s been 5 years since I’ve seen the same thing sold with the same perspective. Today it takes a lot of hard work.
The idea here is that Creativity will allow you to discover new angles, New ways to sell a solution to a problem (ie your customer’s product/service).
as soon as you bring something New and of Different, you go more easily catch and watch, And assuming that your sales funnel is well optimized, you will sell more Only if you offered your product like everyone else.
So you need more creativity to improve your copywriting skills. The question is, how do you hone your creativity when you are a copywriter?
IV) Improve your creativity to become a better copywriter
If you are looking for good phrases for your texts, you should start with Consume and collect good teasers,
And when I say hooks, I’m not just talking about hooks used on ads, landing pages, or sales pages. I am talking about all the possible and imaginable hooks that are out there in the world, whether in marketing, media, newspapers, etc. I am talking about all those who manage to attract the attention of a lot of people.
Because yes, copywriters aren’t the only ones trying to get attention: You guys like Tibo Inshape, media like the Huffington Post or Buzz Feed, in short. Everyone creating content needs attention.
I have a folder on my Google Drive called “Hooks” in which I collect Titles, thumbnails or photos that are very effective in grabbing attention on the web.
When I need to write a catchy headline for a Facebook ad and can’t find any inspiration, all I have to do is go to that folder and look for titles that can be reused in my context.
Collected titles have advantage already working in the field Which minimizes the risk of it not working.
But I don’t just collect titles. i am also looking Understand why the hook worked By asking me questions like this:
– What causes me to click to consume the content?
– How did I feel when I saw the thumbnail or title?
– What does the person say about their title or what do they show on their thumbnail?
I have a question like this A deep and intuitive understanding of what attracts attention.
Going through this process and rewriting the correct headings, my the brain internalizes this structure, It imprints itself in my mind, which allows me to use it in my clients’ Facebook ads.
That’s why I invite you to do this: Every time a material catches your attention, you have to try to understand how the hook is made.
Then store all those nuggets in a folder and reuse them as needed to improve your clients’ bottom line.
That way, you’ll become a much more successful copywriter and your brain will be worth sleeping in.