While many webmasters and bloggers prefer to choose one or more ad networks to manage their site’s ad inventory – including the most famous Google Adsense, “Direct” selling of advertising to advertisers is not an excellent means of making your site or blog profitable.,
opposite of this, This allows you to modify upwards the rates and revenue you can expect from your advertising banner or your links, will no longer rely on an advertising agency and the commissions they charge, as well as having complete control over the management of its advertising strategy and therefore the monetization of your blog or site.
But “live” also presents to attract and persuade advertisers. disadvantages of asking for more time In addition to managing the commercial, legal and technical aspects of finding advertisers and setting up advertising campaigns.
It should be noted that by “direct” we mean A campaign managed without the intervention of an intermediary such as an advertising agency or an affiliation platformfor example.
Learn how to increase your site or blog’s ad revenue by interacting “live” with brands to advertise on your site.
I. Write an Advertiser Page
The first step to attracting advertisers and selling “live” ads to your website, It starts with creating a page through which they can easily contact you and get more information about your website or blog,
Creating a standard blog and contact page and expecting advertisers to contact you is not enough.
This is commonly called an “advertiser page”. You can also sometimes refer to this as an “advertiser”, “be an advertiser” or simply “an advertiser”.
In the menu of this dedicated page, several important information should not be overlooked and must include:
- the audience of your website or blog;
- Various advertising opportunities offered on your site;
- Prices for the different ad formats you offer (optional);
- Link to a media kit if you have one;
- a separate contact email address, such as: adsers@mon-site-web.com;
- If possible, references to advertisers who have already run ad campaigns on your site.
We usually find advertisers’ pages integrated into links in secondary menus, at the top or bottom of sites’ pages.
Take the test: 95% of major sites have an advertiser page.
And it will be a great way for you to be able to discover good examples in this area and inspire you to have your own “advertising” page.
2. Create a Media Kit for Your Blog or Site
Often little known and not very widespread among bloggers and non-professional webmasters, However the media kit is a great tool to more easily persuade brands to advertise on their website or blog.
Except as required in areas used by all advertising agencies and professional websites.
This is a document – often in PDF format – Whose goal is to allow advertisers to easily find all different media and advertising opportunities That you provide your website as well as important statistics and facts to know about your website.
In short, a few elements to build a good media kit for your website:
- Audience and target: the number of monthly visitors and the number of page views of the site, as well as the main target audience (young people, 25-49 years old, CSP+, etc.);
- Site history and status: date of creation, editorial style and target audience, position in its field, etc. ,
- Your offer: Various advertising opportunities offered, different ad formats on which advertisers can appear, etc. ,
- Technical specifications for advertising on your site: quality level of banners, calendar of campaigns, etc. (Alternative);
- Your various offer prices;
- References to brands already advertised on your site, if possible, illustrated examples of concrete cases;
- a separate email address and the name of the contact in charge of the advertisers on your site;
Not all websites always have a media kit. Others present it to advertisers only after the initial email exchange.
3. Define Your Site’s Ad Formats
One of the important and often forgotten steps for webmasters and bloggers starting to sell “live” ads to advertisers is choosing and specifying the different formats, occasions and banner ads that advertisers can present on your website or blog. Huh.
It is clear what you are going to put in your media offering.
To do this, you need to start with your own site. Which ad formats are already integrated:
- banner ads, set dimensions;
- Video;
- relationship;
- stuff ;
- post on social networks;
- newsletter;
- ,
If the ones present are not suitable or are not up to date with market trends, which ones can you integrate easily?
Moving on to event formats, what formats have you practiced on your website or are you ready to implement?
As a reminder, several premium ad placements exist, including: skins, interstitials, etc.
There are also advertising opportunities that may be specific to your website, such as, for example, offering a brand highlight on one of your slides if your website or blog home page has a “featured” type of carousel.
Think about your site, the placements you can offer, and what you’re willing to accept.
Finally, there are still other advertising opportunities whose presence depends on each website, such as email, newsletter presence or sponsored articles, and which can also be included in your website’s media offerings to advertisers.
4. Design an Attractive Offer and Set the Price
Once you have carefully selected the different formats and advertising opportunities that you can offer to advertisers on your site, Now is the time to bring them together in one media offering that will hit the mark with brands and allow you to facilitate your “live” interactions with them.
Don’t forget to set the prices of your various offers.
Let’s start with the design of the media offer, as this will determine the rates you offer.
In this regard, several behaviors are possible. Either you decide to offer each ad format completely independently and in accordance with one or more forms of remuneration (CPM, CPC or CPL).
If so, I recommend you favor remuneration cpm Which will generally be more beneficial to your site or blog, especially on general topics.
And in this case, you set a price on CPM (cost per thousand impressions) for each of your ad formats – if that is the type of remuneration chosen.
Also know that if you start this type of offer, You will need to use a tool to manage the distribution of your ad banner and collect statistics (number of impressions, number of clicks, CTR, etc.).
The second possibility is to create a sponsorship type of media offer. This is especially interesting for websites and blogs that have low or medium audiences and/or which are themed with few advertisers.
The idea is to no longer sell your ad space by performance (CPM) or click (CPC), but offer them in longer term offerings (weekly, monthly, semester, etc.). At the same time, the relationship with the advertiser is different.
It becomes the only brand to exist on this format during the given period and enters into a “sponsorship” type of relationship.
If your site or your blog has a small audience, you can combine multiple ad formats into a single offering to more easily engage advertisers.
Finally, the ultimate possibility is to create “tailor-made” media offers that bring together multiple formats and/or advertising opportunities into a single offer and at a given price.
For example, you can launch a “Premium Visibility Pack” that includes 100,000 impressions in a mega-banner 728*90px and 75,000 impressions in a block 300*250px, along with a promotional email for your newsletter. A sponsored article is also included. Highlighting in the “ए la Un” carousel on your website’s home page.
And so on, many combinations are possible, but I think you understood the principle!
In the end, attracting advertisers and interacting “directly” with them to manage advertising campaigns proves to be a great solution to monetize your site or your blog.
While this requires more work and takes care of several important aspects, it usually guarantees – when the strategy is effective and well managed – ad revenue that is significantly higher than that of ad networks. .
And even more so when you weren’t already in a typical classic advertising agency.
And you, are you interested in having “live” conversations with advertisers for your website or blog? Do you already sell all or part of an ad banner “direct” on your site? What techniques and strategies do you use?