How do you recognize a good CM?

Are you looking for a good Community Manager? Or are you one, but want to improve? In any case, you’re probably asking yourself this famous question: How do you spot a good community manager? We all know that he does more than post on social media. So what are the skills of a community manager?

1. Communication Skills

Basically social media is a communication platform. As a professional in this field, it is important to have strong communication skills that can adapt to any platform, medium, characters or number of audiences. Therefore it is a non-negotiable skill for a community manager. Being communicative is essential for understanding and conducting conversations. A community needs new ideas and new participatory activities. Excellent communication skills are required to set goals at the organizational level and the ability to marry them to the community.

2. Organizational Skills

You cannot manage a social media strategy without properly managing your time, by applying organizational skills. As a social media manager, you not only need to set campaign and posting rhythms, but you also need to lead and execute strategies from start to finish. To do this on a large scale, a good community manager will implement tools, policies, and procedures to ensure that everything is optimized. One of the best ways to keep content organized and on time is to use a social media editorial calendar.

3. Great Curiosity

An inquisitive mind is exactly what you need to stay ahead of your competition. Adaptability is essential in a landscape that includes ever-changing technologies and platforms, increasingly discerning consumers and trends that are coming and going in the blink of an eye. And the best way to adapt is to actively learn about the world around you, to learn what’s new and to learn the skills needed to be a good community manager.

4. Coping Skills

Therefore for effective community management, the community manager must have a strong ability to adapt to deal with all situations that may arise. Given that social networks’ algorithms change regularly, that their functionalities are updated frequently, that trends evolve, in short that many elements can change overnight, the adaptability of a community manager makes them a valuable asset to the company. manufactures.

5. Analytical Skills

They are also often asked to study what drives the success (or not) of the communities they help build. They may need to collect quantitative data such as user statistics or qualitative data about member experiences. It is essential to know how to collect this information and present it as a report. Having the knowledge and ability to analyze data and feedback helps to better meet user needs. There are many social network analysis tools for this.

6. Market Research Skills

Since a community web platform is based on market research principles, a good understanding of market research fundamentals is essential. Knowing what types of studies and questions indicate what types of responses is important. In some studies, it is necessary for brands to collect textual data with rich media, and a community manager must know which research method to apply to obtain the most information.

7. Lots of patience!

A large part of a community manager’s job consists of interacting with different personalities on the Internet who hide behind different profiles, anonymous or not. This is because they don’t always show their best behavior and you are the one to take care of it. Being patient enough to listen to them and knowing how to respond to negative comments makes it easier to manage delicate situations that may arise. Not only does it require patience, but it also requires an unwavering determination not to take it personally.

8. Flexibility and Flexibility

Managing a community is not always easy! Sometimes people will be offended by certain decisions taken by the brand, perhaps posting content that they find controversial or objectionable. In addition to being patient and not taking things personally, you need to know how to keep yourself calm in order to respond and manage a potentially delicate situation. Agility and flexibility are also essential in the sense that social networks never stop. It is a tireless 24/7 beast that can sometimes require community managers to work outside of traditional business hours.

9. Great sentimental

Passion is contagious, and even more so in online community environments. If the community manager can convey this on various social networks, he will get widespread enthusiasm throughout the community. The debate will naturally get more and more heated, with more and more people getting involved in the discussion.

Even though social media is supposed to be entertaining, all endeavors must have goals related to business goals. community manager Therefore he must possess many skills, as he is responsible for the development and maintenance of a community.

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