The numbers speak for themselves: sales through conversational commerce channels (SMS, chatbots) will reach $290 billion by 2025. 590% growth as compared to 2021 (Source: Juniper Research). In 2022, 23% of B2B companies said they want to explore automation and 19% cited chatbots as a marketing tool they wanted to try (Statista). These numbers are encouraging, as chatbots and automation are a boon for businesses and customers. In this article, we will explain how to use e-commerce chatbots to increase your sales. By combining some of these techniques, you are sure to provide your visitors with a better customer experience…
Answer frequently asked questions
Chances are your audience will ask you the same questions over and over again. Common topics include sales (start dates, duration, eligible items, etc.), pricing, warranties, shipping… Brands usually include FAQ sections on their websites, but users always have to access Can’t be. Instead, they’ll ask the company itself! In such situations, you can let your chatbot answer your questions for you.
Having the chatbot answer these questions frees up your time to work on other customer service requests that may require more than just rote answers (the chatbot can connect to a live agent if needed) ).
prevent cart abandonment
If your business has a high cart abandonment rate, then you should try to incorporate chatbots into the sales process. They can help build trust with your site and answer frequent questions from your customers.
Once your customers add items to their carts, your chatbots should be triggered to send reminders to those who haven’t completed the purchase process. These messages can encourage people to return to purchase the chosen products as well as other products that complement the purchase.
You can automate responses offering discounts and limited offers, for example. But be sure to provide real-time customer support by answering frequently asked questions and linking to helpful articles, especially if you’re selling a high-end product or service.
Chatbots are used by businesses to increase customer engagement and are programmed to provide a more personalized experience for customers. From a sales and marketing perspective, they can be used for newsletter signups, promotions, offers and discounts, and loyalty program details, all of which can be presented by chatbots. It can guide customers to bookings, inquiry forms and other calls-to-action in the bot. This technical flexibility helps companies use their e-commerce chatbots not only for customer service and support, but also to increase engagement, covering frequently asked questions.
offer after sales support
After-sales support helps build long-term trust and loyalty, resulting in repeat purchases. The best chatbots answer questions about order issues, shipping delays, refunds, and returns. They can also provide product advice. This reduces the workload of the personalized service agents and ensures that customers get answers to their queries at all times.
collect customer reviews
You can set up a chatbot to automatically collect customer feedback through reviews or web forms. For example, you can set up a message to be sent three days after a product is delivered that asks the user how they liked it.
Chatbot can also track positive reviews And negative. You can also send an automated message to customers thanking them for their positive feedback. If not, you can take steps to fix the problem.
In today’s digital world, chatbots are the new way of communicating with customers. They can chat with them 24 hours a day, 7 days a week, 365 days a year. They are revolutionizing the way businesses interact with their customers, as they are not only a customer service tool, but also a sales tool that can be used with potential customers, which can be used without holidays or Breaks can be done day and night. There is no doubt that chatbots are transforming the e-commerce landscape into a conversational experience. If you haven’t already considered them an essential option for your business, now is the time to start!