Here’s How To Use Twitter For Your Business

While using WhatsApp for business may sound “weird” to some people, Twitter does not. Twitter is one of the most influential social media that can take your branding to the extreme. But the problem is that even the most experienced marketers fail when it comes to Twitter marketing…

Why ?

The problem is, it can feel a little overwhelming, you have no idea where to start, or maybe you’ve already started, but you’re struggling to achieve your business goals. No matter what level you are at, this guide will either help you get started from the beginning or take you to the next level of using Twitter to grow your business, traffic and sales.

Twitter’s great potential for businesses

Want to know more about your customers? Bring a human touch to your brand? Discuss about your new product? Provide lightning fast customer support? There is no doubt that Twitter can be a very powerful tool to help you achieve your marketing goals.

Let’s see what the numbers tell us.

  • As of February 2020, Twitter had 152 million daily active users on the platform;
  • With 500 million tweets sent every day, you need to be strategic and knowledgeable to win (and capture) the attention of your audience.
  • 42% of Twitter users use the app daily to send hundreds of millions of tweets;
  • A large proportion of Twitter users are Millennials, with Generation Z being the “world’s most powerful consumer”.
  • 93% of small and medium-sized businesses (SMBs) who follow Twitter plan to buy from the SMBs they follow

(Source : Twitter,

Although Twitter may not be as big as TikTok, Facebook or Instagram, the platform is still an incredible social media marketing channel to build a presence on.

Intimidated by this fast-paced social network? Read on to learn how to optimize your Twitter profile and marketing strategy.

If you want to use Twitter for your business, the first thing you need to do is create a Twitter Business Profile. Very basic, isn’t it? Surprisingly, most of the businesses fail to optimize their Twitter profile and leave it incomplete.

While Twitter posting is important, the overall aesthetic of the profile is equally important for branding. with A creative banner and a neat biographyAdd official business website and blog links to your Twitter profile for new traffic. In addition to increasing website traffic, Twitter links add credibility to your profile, leading to better business opportunities.

Here are the steps to do it quickly:

  • Create a Twitter account for your business by simply signing up for Twitter;
  • Choose a short and sweet Twitter handle for your business. This will be used for @names;
  • Use your official company logo as your profile picture;
  • Replace the Twitter business profile name with your business name;
  • Write a clear biography clearly explaining what your company does;
  • Add relevant links to your website and blog.

What are the benefits of using Twitter for Business?

Using Twitter may seem easy to most people. However, not all business owners and marketers understand how to use Twitter for marketing purposes. Brands need a solid Twitter marketing strategy that will allow them to:

  • Increase brand visibility;
  • Promote brand reach;
  • engagement with customers;
  • Receive quality leads;
  • Participate in relevant and trending topics.

In social media marketing, you should always approach social media with a clear action plan, and Twitter is no different. Understanding how the platform works and how it fits into your social media strategy is the key to success.

For this :

  • audit your accounts;
  • set goals;
  • Check your competitors’ Twitter accounts;
  • create guidelines;
  • create a content calendar;
  • Measure the effectiveness of your strategy.

How to start your own Twitter Marketing Strategy?

There are many tips for using Twitter. You have several ways to speed up the process of gaining followers on Twitter and getting your business to the right people:

  • Publish content consistently : Thousands of content is published on Twitter business accounts every day (recent blog posts, interviews with industry experts, how-to tutorials, new product/service updates, polls or surveys). Twitter also recommends using video content for better engagement;
  • Tweet at the right time: ideally sending your tweets 9 a.m. to 2 p.m. on weekdays, especially Wednesday to Friday.
  • use the right hashtags : Using the right hashtags helps your tweets, and so your business account, reach new people who are interested in your work.
  • Understand your audience with Analytics A free analytics dashboard is available for you to analyze multiple elements: user engagement including likes, retweets and comments, Twitter followers, tweet activity (per tweet), Twitter impressions. By accessing this valuable data, you can create a content marketing strategy. Promote your business’ Twitter campaign;
  • Connect with Influencers: By working with someone that people already trust and build a strong relationship with, you build social credibility and credibility.
  • Interact with other users: This is the part that builds trust between your business and Twitter users. Always like people’s replies to your tweets and try to reply as much as you can;
  • Use paid Twitter ads to: Using Twitter ads or “promoted tweets” allows you to reach a wider audience with a profile that matches your ideal customer.

conclusion

Whether you plan to use Twitter with or without paid advertising, it is a powerful platform for generating leads and building your brand. Any business, regardless of size or industry, has the ability to find its audience through corporate Twitter marketing.

any other suggestions? Feel free to share them in the comments!

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