Halloween is a major marketing event in the United States, and is growing rapidly in many countries, which presents opportunities in terms of engagement and sales. Like every year, the HEINZ ketchup brand has launched a lucrative marketing campaign to spice up our daily lives…
“If you have a Heinz, you have a dress”
For many years now, people have used ketchup to mimic blood for their Halloween costumes. HEINZ has taken note and will be releasing a new costume kit to celebrate Halloween this year. To help the enthusiasts and party goers the brand launched HEINZ Tomato Blood in a limited edition.
“If you have Heinz, you have a suit,” reads the new tagline. While Heinz previously suggested pouring its ketchup into dishes like burgers and hot dogs, the brand actually encourages customers to brush their necks like a victim slapping their knees.
The brand sells both prefabricated outfits including:
- Classic monster disguise: a mad scientist costume, a zombies wedding dress…
- Branded kit so consumers can design their own gruesome look.
To grab the entire costume idea at home, the HEINZ Tomato Blood Costume Kit is a box that, in addition to holding a Halloween-themed ketchup bottle, includes a makeup palette, a sponge, dropper, set of makeup brushes, rhinestone sheet, tattoo sheet, Vampire teeth and creepy eyelashes.
Taking the DIY approach, Heinz hopes that consumers will share their outfits on social media using the hashtag #HeinzHalloween to spread the message.
Heinz in 2020. a successful marketing campaign in
Last year, Heinz also engaged young consumers to celebrate Halloween with the #HeinzHalloween and #Sweepstakes contests on TikTok. His campaign got off to a good start, with 1.7 billion views in a matter of days.
By entering this contest, Halloween enthusiasts can win a bottle of Tomato Blood Ketchup on TikTok. All they had to do was post a video of their “Halloween makeover” with a bottle of Heinz Tomato Ketchup or a representation of the brand. He also had to include the hashtags #HeinzHalloween and #Sweepstakes in the caption of his video.
These Tomato Blood bottles are no old ketchup bottles. They’re tiny, and the label glows in the dark.
Some Ideas for Halloween Marketing Campaigns
Halloween isn’t as big an event as Christmas, but that doesn’t mean you have to skip the event. In the United States, millions of Americans are planning to celebrate Halloween this year, looking for many different things to do with family and friends, taking advantage of promotions on candy, decorations, and costumes.
As in previous years, before making the final decision:
- 31.4% of consumers find inspiration for their clothes online;
- 26.8% visit costume stores and retail stores.
(source: ECmatrix)
But Halloween marketing isn’t limited to those selling candy and ghost masks. You can convert your visitors into customers if you optimize your online reputation and make your brand relevant online, especially on social media.
Here are some Halloween marketing campaign ideas to inspire you:
A photo contest with your products
For example, if you are a cosmetics brand, you might encourage your visitors to Do Halloween Makeup With Your Products, For example, create a photo Contest In which your visitors will share their makeup photos with your products. Then encourage your community to vote for the best makeup and reward the winner.
a quiz on horror movies
why not a set Quiz with cult objects or characters from the best horror movies all time ? Create a poster with all the elements and invite your audience to find the movie that matches the elements of your poster. Provide the participants with the cinema tickets with the correct answers.
creative material
Again, since Halloween is a smaller party than Christmas, you don’t need to do all your Halloween-related social media posts, but it’s a good idea to do one or two Halloween posts per week in October. Arts, crafts and stationery supply stores, for example, May share mini tutorials About how to make a Halloween costume. can also do Create Unique Halloween Cocktails – or modify popular cocktails for a Halloween touch – and Share recipes on social networks.
Either way, the best Halloween marketing campaigns often feature smart storytelling with a heavy focus on images, and especially video. If you want to create a great social media campaign for your brand, take a look at our web marketing training with social media strategy component.