Guide to Image Size on Instagram in 2022

From feed posts to videos and Instagram reels to Instagram stories, knowing the best image size on Instagram is no small feat. As amazing as these new options are, finding the right Instagram image size for your content can be a little tricky, right? In this handy guide, you’ll find all the Instagram dimensions you need to create perfect images and videos…

If you have an Instagram business account, you can advertise on Instagram and even promote a post easily in the app. According to the official website:

  • There are approximately 25 million business profiles on Instagram with 2 million active advertisers;
  • 60% of people search for new products on this platform;
  • About 200 million Instagram users view business profiles every day.

Other studies also found that 72% of users purchased items they discovered through Instagram content. That is, 130 million Instagram users who tap on shopping posts every month. Additionally, Instagram has a potential advertising reach of 849.3 million users.

Given all this data, it is better to control the size of images on social networks, especially Instagram!

good to know :

Size (or resolution) refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers—the first represents the width and the second represents the height. For example, an image size of 1080px by 1080px is much larger than the size of 50px by 50px.

Instagram profile photo size: 320 x 320 pixels

Instagram profile photos are displayed at 110 x 100 pixels, but image files are stored at 320 x 320 pixels. Instagram profile pictures are displayed as a circle, even though the dimensions are in a square format. Make sure the elements you want to focus on in the photo are centered so that they are not cropped.

Instagram Image Size for Feed Photos

  • rural area : 1080 x 566 pixels
  • Picture: 1080 x 1350 pixels
  • square : 1080 x 1080 pixels
  • Supported aspect ratio: Anywhere between 1.91:1 and 4:5
  • Recommended Image Size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
  • When you share an Instagram image that is larger than 1080 pixels, Instagram will reduce it to 1080 pixels.
  • If you share a photo with a resolution of less than 320 pixels, Instagram will increase it to 320 pixels.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (with a width between 566 and 1350 pixels). height) 1080 pixels).
  • If you want your images to look their best on Instagram, try uploading a 1080px wide image.

Instagram Ad Image Size

  • rural area : 1080 x 566 pixels
  • square : 1080 x 1080 pixels
  • Minimum Width: 320 pixels
  • Max width: 1080 pixels
  • Supported aspect ratio: Anywhere between 1.91:1 and 4:5

Image size for Instagram Stories ads: 1080 x 1920 pixels

Instagram Stories are similar to Snapchat in that they allow users and brands to share ephemeral photos and videos. They draw attention to your brand with story highlights, which will stay on your profile until you remove them.

You can post recorded videos, photos, live videos, boomerangs, text and music to Instagram Stories. You can also add stickers like your location, user tags, temperature and hashtags.

Instagram photo thumbnail size

  • Display Size: 161 x 161 pixels
  • Recommended download size: 1080 pixels wide

  • To future-proof your Instagram feed and avoid pixelation, upload as many images as possible.
  • Remember that Instagram stores versions of these thumbnails up to 1080 x 1080.

Instagram Stories Image Size: 1080 x 1920 pixels

  • It has an aspect ratio of 9:16.
  • Uploading an image with a large pixel size means that the story will be buffered quickly.
  • If you don’t use this ratio, the story may appear cropped, zooming awkwardly, or leaving large areas of the screen blank.

Instagram Reel Size

  • 1080 x 1920 pixels
  • It has an aspect ratio of 9:16.
  • Cover Photo: 1080 x 1920 Pixels
  • Remember that the reels are cropped to a 1:1 image in your profile feed and a 4:5 image in a home feed.

Instagram Carousel Image Size

  • rural area : 1080 x 566 pixels
  • Picture: 1080 x 1350 pixels
  • square : 1080 x 1080 pixels
  • image format: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Recommended Image Size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait).

Now you know how to optimize your images on Instagram. It’s your turn !

Sources: Aftermarket, Hootsuite, Luisemo

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