Google’s Advertising Creative Studio is now available worldwide!

Ad Creative Studio is now available globally, following a beta release last year. This new way to create ads on Google also offers fundamental improvements to quickly find the most effective content…

advertising creative studioa creative management platform

According to a recent study, consumers expect and prefer contextual ads, with 80% of viewers being more open to advertising. In that sense, Google has announced that Ad Creative Studio will now be available worldwide.

Advertising Creative Studio is a creative management platform designed for creative teams. Can be used for:

Thus it aims to improve collaboration and transparency between creative and media teams.

In concrete terms, the platform allows you to create hundreds of versions of the same display or video ad and thus adapt your ads to different audiences, locations, languages ​​or contexts. Simply choose the changes you want and provide different versions of the item according to predefined rules.

Then identify the types of elements in the ad, such as an image, overlay text or sound, modify them, and provide different versions of that element based on the set of rules you’ve created. Rules include the audience you want to reach or the context you want to match. So you provide constructive and targeting information, and Google will do the rest.

Ad Creative Studio brings together a number of creative tools, including:

  • Interactive HTML5 Display Ads for Display & Video 360 and Campaign Manager 360;
  • library of elements : It allows you to store and organize the creative elements used in your campaigns with powerful search tools;
  • Director MixPreviously available to a limited set of advertisers, it helps you optimize your creative for different audiences by creating multiple versions of a YouTube video ad.

First tests and results PepsiCo And General Motors

Starting last year, PepsiCo and General Motors South America began testing Google’s advertising creative studio.

During the first tests, General Motors South America Cruz wanted to increase brand awareness about the model. The brand decided to personalize its advertising content and produce 14 unique ads without sacrificing its time, budget or resources. By using Ad Creative Studio, the brand cut costs by 30%. Campaign Recorded:

  • 56% increase in Google searches for “Chevrolet Cruze”;
  • 32% reduction in cost per view compared to industry benchmarks.

at his side, PepsiCo House wanted to reach the masses hosting parties, barbecues and sporting events. Its creative team used the advertising platform to personalize their ads. The results were “more transparent and efficient, and with one tool, the team was able to standardize processes across tasks.” Unlike General Motors South America, PepsiCo and Google Did not share any specific numbers related to performance.

It is therefore clear that Ad Creative Studio is particularly useful for larger advertisers, with more advanced production capabilities and a greater number of creative and personalized content. It can greatly simplify your work and, above all, give you more advertising efficiency.

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