This is news that will delight community managers! Hootsuite has added the TikTok video entertainment app to its suite of features. The social media management platform thus makes it possible to manage, execute and optimize TikTok content using its various tools…
TikTok says that marketers can now directly manage their social media marketing campaigns through these third party platforms. Short Videos App is affiliated with Sprout Social, Hootsuite, Sprinkler, Amplify, Dash Hudson, Khoros, Brandwatch and later As part of its marketing partnership program.
Through this partnership, Hootsuite has launched an integration that enables brands to run and customize TikTok content at scale.
The new integration is as follows:
- about 38.5% Hootsuite customers have indicated that they are active users of TikTok as part of their company’s social media strategy;
- 63% This year it is intended to start using the entertainment platform in 2022.
The company launched its Marketing Partner Program in September 2020, with the aim of making it easier for marketers to connect with users on Tiktok.
The program includes participants in a range of categories, including campaign management, creative, measurement, impact, commerce and sound. With this new partnership, the company has added a section regarding content marketing.
As part of the partnership, Hootsuite has rolled out a new integration that allows its customers to manage their TikTok content with their other platforms, such as Instagram and LinkedIn, from a single integrated tool.
Maggie Lower, Marketing Director at Hootsuite, said:
“It is safe to say that this partnership with TikTok was much-awaited for both Hootsuite and our customers. We’ve seen video content become a powerful tool that successful brands use to interact with the world, and we’ve identified the challenges our customers face in creating this type of content. I’m very excited that Hootsuite can now play a more direct role in helping businesses be fearless on this unique, rapidly evolving digital platform. ,
New Features of TikTok Integration
With this integration, you can:
- Use the platforms of these partners to schedule and publish content on TikTok, while managing cross-platform content;
- Track profile and video metrics in real time;
- Compare these performances with other platforms;
- Optimize strategies by better understanding audiences and engagement;
- Track the conversations happening in the comments section of their videos.
In short, this new integration makes it possible to increase the efficiency of the social media strategy by managing the creation of content across all social networks in one place. It also helps you understand your audience better with insights into post performance. Ultimately, you’ll be able to stay engaged by moderating and engaging with comments in real time, providing an impressive customer experience that builds relationships with your audience.
A full suite of educational resources
For this, Hootsuite deploys resources related to:
- a cultural guide which highlights key TikTok trends (sound, aesthetics, type of video, slang): This document helps brands navigate the platform by decoding key aspects of their constantly changing trends and tools;
- a blog content series Which promotes best practices to build strong relationships with customers on TikTok. It’s Back to Basics that demonstrates the value of TikTok and provides actionable guidance on growing TikTok’s following, building ads, and more. ,
- Workshops & Webinars Held around the world to guide customers through video content development. These events also aim to share sector-specific tips to increase engagement on the platform.
- a newspaper Which provides tips and tricks for engaging with audiences and presenting inspiring content that leads to valuable lessons. It also presents successful strategies on Tiktok.
TikTok is an immersive digital platform that empowers users to express their creativity, build authentic relationships and connect with diverse communities through the power of video content.
Being the most downloaded app in the world, it is influencing the changing content trends at lightning speed. This integration on Hootsuite will thus allow them to successfully grow their current TikTok accounts or start using the entertainment platform more easily.