Give visibility to your campaigns on employee email

Too often, emails sent by employees are not considered potential advertising space. The first use of email for an employee is to communicate a personal message to their customers, prospects, partners or even suppliers.

Today, email is the company’s primary communication channel:
100 billion professional emails are sent around the world every day.
36 emails per day. This is the amount of emails received per employee per day in France.

This first position offers great potential in marketing. Therefore, displaying advertisements on your employees’ emails is relevant from the point of view of visibility. It should fit naturally in the body of the email to display both the message and the ad. This is exactly what Boost My Mail offers, a marketing tool that offers innovative personalization of email signatures. This guarantees a communication that is at the same time visible, engaging and non-intrusive to the company’s marketing operations. Visit this link to try the remedy for free for 14 days.

Ad space offered by email signature

Very simply, personalizing your employees’ email signatures can improve customer relationships. An email signature says a lot about a company: it conveys its brand image. From executive to trainee, an email signature represents a true digital business card that can make a difference when it comes to an email exchange. This humanizes the relationship, and allows a new use, that of communicating on the news, whether external or internal.

When developing digital campaigns, we spontaneously think about sponsored content, display banners, email, and social networks. Employee emails are often the icing on the cake. However, the degree of trust and visibility offered by advertising on employee email is a powerful vector of communication. Mystery ? Communication is done by the best ambassadors of your brand, your employees. Adding a banner to an email signature enhances your marketing actions. You will be able to build traffic and communicate on:

– your website,
– One of your white papers,
– Your last article,
– Your next event,
– Your newsletter,
– Your prevention campaign,
– Your news,
– Etcetera.

Sebastian H., manager of the Nantes agency Actual Systems, a wholesaler of computer equipment, discusses the benefits of implementing the solution:

“While previously we used to deliver one newsletter per week, we now relay our news with a banner in our vendor’s email signature. We realized that most emails sent ended up in trash or spam. While our An email sent by a sales rep is essentially open. We have 13 salespeople who send 50 to 100 emails a day to customers or prospects. Since they can’t cover all the topics at the moment, mail banners keep those news stories open. Relays that potentially interest their recipients. The most recurring topics are current promotions, news, and product launches. Typically on our promotional offers, we have a significant click volume, which is between 150 and 200 clicks The most successful campaign we ran was to launch a new GDPR product. The campaign generated over 900 clicks”.

Personalize your email signatures to broadcast your inside news

Needless to reiterate: the flow of information is just as important as it is externally, regardless of the size of the company. Hence email signatures play a major role in informing and knowing your employees better. Here are some ideas for your internal communication topics:
– an internal event “Save the Date! »(seminars, trade shows, webinars, company anniversaries, etc.),
– arrival of a new colleague or promotion of a colleague,
– Work in progress, etc.

internal email signature

Use a Tool to Deploy Your Personal Email Signatures

Creating and assigning a unified email signature to all your employees is not as easy as you think. Setting up email signature post by mail is a real headache and takes a lot of time. Furthermore, this process does not guarantee optimal performance of email signatures. The ideal option is to use tools to centralize and manage your email signatures. With Boost My Mail, a single administrator can generate a personalized email signature for all of their employees in just a few clicks. The solution makes it possible to relay communication campaigns in the format of an email banner in a signature. Boost My Mail’s UX UI is well thought out and makes it easy and quick to get started with the tool. It is compatible with Outlook and GSuite. The Icing on the Cake: The solution provides a dashboard from which you can visualize the performance of campaigns.

Email Signature Tracking

You now have all the methods to make your email signatures a new sales and internal promotion channel!

Click here to know more and find solutions

Article written in collaboration with Boost My Mail

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