With the new year fast approaching, most businesses are starting to implement their new marketing strategy keeping in mind the digital marketing trends in 2023. Using the best performing channels and taking advantage of changing consumer habits, the coming year promises to be more fruitful for all. People who use digital marketing…
success of chatbots
As customers we all had a burning question that we needed a quick answer to, but at a time when a store was closed and there was no manager to call. What to do in this case? Use chatbots. They help turn the frustrating experience of not getting the information you need into a positive conversation with a brand. Thus the customer gets the information he needs in a cost-effective manner and with few resources for the brand.
And it’s not going to change to vice versa in 2023!
Global statistics show that the market has grown rapidly: the market is expected to grow by about 25% by 2024, a staggering growth rate. By 2023, more than 800 million users in more than 190 countries will use chatbots for a variety of activities, including online shopping, banking and travel booking (source: OnPassive)
In addition, several chatbot trends will emerge:
- normalization of voice assistants;
- AI-powered chatbots are getting smarter;
- Facilitating business processes with the concept of conversational commerce;
- rationalization of the internal workflow of an organization, irrespective of its size;
- Automation of call center services through advances in AI.
In 2023, chatbots have great potential to offer businesses and simplify any complex operation. In the future, automation will strengthen its foundation and help businesses overcome all their modern challenges.
More automation in marketing
Automation benefits businesses of all sizes and segments across industries. Whether you are a small business selling products to customers, a B2B company, a growing startup or a SaaS company, you can benefit from marketing automation. The top three reasons companies automate are:
- marketing and sales rationalization;
- increasing customer engagement;
- Improvement in customer experience.
This is why most marketing tasks will become more automated in 2023. Chatbots will serve exclusively as a CRM, allowing mass sending of targeted emails and managing conversations on social networks. They will also be useful for managing and presenting PPC (pay-per-click or pay-per-click) campaigns, for example.
Thanks to automation, brands will be able to create more personalized ads while optimizing their customer journey with AI or artificial intelligence. You will be able to reduce costs, improve your sales as well as optimize company growth due to the reduced amount of personnel. It’s no surprise that the marketing automation industry is expected to grow from $5.2 billion in 2022 to $9.5 billion by 2027.
shedding light on artificial intelligence
The world has come a long way in terms of technological advancements, and Artificial Intelligence (AI) is one of them. But what does the future of marketing with artificial intelligence look like? AI will help marketers make better decisions, create work results, improve collaboration, and more.
Data along with AI will now be part of the essential elements of the future of marketing. The data analyzed by AI tools will be used to improve the user experience which will be more personalized. In addition, companies will be able to convert prospects into customers more easily, as they will be able to better communicate with their target.
Among its big advantages are:
- saving money;
- high productivity;
- Quick decision making to solve business problems;
- prompt delivery of goods;
- Development of innovation (smart bot, autonomous vehicle).
There is now a close relationship between AI and marketing, and it is also an important element of many digital marketing strategies.
More personalized advertising offers
Many retail and e-commerce brands use artificial intelligence to track the preferences, habits and buying behavior of their customers. AI’s digital marketing and data analytics strategies are much faster and more accurate than any human capability. Based on the data collected, the information they obtain helps them make suggestions on products and services they may be interested in.
Remember that knowing the buying habits of your customers can help you create a more effective digital marketing strategy. It allows you to personalize the user experience of your audience, engage them, and increase sales.
take example from Amazon. This e-commerce giant uses an AI-powered recommendation engine to deliver personalized suggestions to help increase sales and increase your revenue. Amazon’s recommendation algorithms take into account its users’ purchase history, items in their cart, items they’ve liked, and what other users have bought or viewed.
AI-based digital marketing has the potential to change the way we buy.
Continuous Growth in Influencer Marketing
In 2022, 74.5% of marketers in companies with more than 100 employees will work with influencers. Even though marketing budgets are expected to shrink overall, influencer marketing spend is still increasing. Influencer marketing spend is expected to grow 23.4% in 2023. The total revenue forecast for influencer marketing spend by 2024 will be $7.14 billion ($4.99 billion in 2022) (source: theb2bhouse).
But with rising investments and the financial crisis putting pressure on the importance of a good return, brands need to keep pace with these growing goals, adapt their strategies and engage a restless audience.
But the good news is that Instagram is still the most used platform for influencer marketing, followed by TikTok. Instagram brings together a large number of creators and offers a wide selection of content formats. Features like Instagram Shopping ensure that you can continue to spend your budget on Instagram, especially for low funnel activities.
With respect to TikTok, it was traditionally known for its subtle influencers. But marketers are beginning to realize the potential to take advantage of posts from these creators instead of creating viral content themselves.
2023 is shaping up to be an exciting time for marketing, with new trends saving money, saving time and reaching goals easily. Considered to outperform other channels, these trends help drive sales for brands and businesses.
If you want to significantly improve your brand in digital marketing, make sure to stay updated with the latest digital trends.
Don’t hesitate to train yourself: This certified training in e-marketing also offers modules to set up an effective strategy and better grow your business in 2023.