Want to grow your business online? Want to better understand the latest trends in digital marketing? Register for free for the “Summer Digitale by CyberSite” conferences. See you on June 15th for a day of 6 webinars to boost your digital performance and prepare for the start of the new school year…
Cybersecurity experts, along with OnLeso and ITIS Commerce, invite you to meet us on Thursday, June 15th from 10am to 5.30pm for our last webinar session before summer!
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What is Summer Digital?
It is a day of 6 conferences, during which CyberCité, OnlySo and ITIS commerce experts will present 6 essential topics that will allow you to prepare for the start of the new school year:
- Internal linking and netlinking in service of your SEO;
- Managing your data in the new digital world;
- Well manage your project for a successful e-commerce site (ITIS Commerce);
- Expert Content for Effective SEO
- KPIs to measure and analyze your media campaigns;
- Social media strategy (ONLYSO).
The essential themes for powering your digital operations, maximizing and measuring your performance accurately, but also diversifying your audience and increasing your visibility on the web. With pedagogy and concrete examples to back up their words, CyberCité, OnlySo and ITIS commerce experts will get you on board to boost your campaigns and improve your overall performance!
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Here is the schedule of conferences scheduled for Summer Digitale on June 15, 2023.
Internal Meshing and Netlinking: How to Combine Them to Benefit Your SEO?
10.00 to 10.45 Led by Thomas Bevan, CyberSite SEO Senior Consultant, and Quentin Lohau, CyberSite SEO Project Manager
As we know, hypertext links are the basis of the web. Google originated the notion of page popularity based on its ability to take these links into account in its algorithm.
At the heart of SEO, popularity is one of the pillars, or even the pillar needed to activate your SEO strategy by working hard and without mercy on competitive keywords on Google!
To rise to the top, it is essential to harness the power of incoming external links (netlinking), while in parallel properly working a web of internal links to perfectly target strategic pages. Earning votes through backlinks is good, but exploiting them for strategic pages is even better!
Two of our SEO experts will walk you through the operation and importance of links, allowing you to assess the potential impact on your site design.
The New Normal in Analytics: Managing Data in the New Digital World
Hosted by Cédric Sonrel, CyberSite Data Analytics Division Manager from 11.00 to 11.45
For a few months, the world of analytics has been completely shaken: between the announcements of Cnil, the RGPD, the end of third-party cookies, the ban on Google Analytics, the removal of Universal in favor of Google Analytics 4, browser privacy, etc.
All of these data restrictions are becoming increasingly onerous, and leave us in a chiaroscuro that involves asking the right questions to learn how to manage your data. In addition to these changes and other legal and technical issues, the question of tracking implementation arises: on the client side? server side? Universal or Matomo? Or all the pixels on your control panel?
If you are in doubt about possible solutions, during this conference, we will provide an overview of the different possible mechanisms and different tools for tracking, collecting, displaying and monitoring your data.
spoiler ALERT! From this day on, your stats will need a budget! Because beyond the cost of setting up the tagging scheme, you now have to pay to have your data collected, processed and displayed on your platform.
3 Keys to Good Project Management for a Successful E-Commerce Site!
Hosted from 1.30 pm to 2.15 pm by Pierre St. Genis, Project Director, ITIS Commerce, and Florian Psykeo, Account Manager, ITIS Commerce.
Like a conductor coordinating his musicians, project management is the central pillar guaranteeing the success of your site build or migration.
Yes, we allow you to do that. Sometimes it’s prudent, and sometimes it’s not very well understood. And yet, good project management brings calmness, rigor and flexibility, while providing a long-term vision. Whether on your side or with all the actors involved in the project.
From the first exchange to delivery of your site, Florian and Pierre will show you behind the scenes of good project management for a successful e-commerce site!
4 Expert Content: What Are The Keys To A Performing SEO Strategy?
Hosted by CyberSite Expertise Manager Alban Renard from 2.30 to 3.15
In digital marketing we say that content is king. yes, but then?!
In the era of ChatGPT and AI generated content, Alban will provide you with a list of content during this conference that really hit Google!
The challenge is to figure out how to get the most out of the game, thanks to its expertise, by producing content that will meet both Google’s guidelines, but also the hidden intent behind the searches generated by your targets.
Based on the analysis of macro data and very concrete cases, this conference will allow you to find a wide variety of content that is loved by Google, and that will permanently contribute to your organic visibility of tomorrow.
5 What KPIs should I follow to measure and analyze my media campaigns effectively?
3.30 to 4.15 Hosted by Menon Roos, Lead Consultant SEA/Media CyberSite
When you start a media plan, it’s important to know what you expect from it: What are your objectives? Visibility, Traffic or Performance?
Depending on the levers activated, your objectives and your needs, you will not measure your media campaigns in the same way, and you will not analyze the same KPIs. Analyzing the right KPIs at the right time will enable you to make the right decisions for your media investments.
Purpose of this webinar? Guide you to track your campaigns as accurately as possible, and thus effectively measure their performance as well as their impact on your business.
6 What social media strategy should I adopt to boost my exposure?
Hosted by Margot Henry, Social Media Strategist, OnlySo, and Joris Tomas, Social Media Manager, OnlySo, from 4.30 to 5.15
In recent years, online behavior has been greatly disrupted, the health crisis being an instructive example.
Economic, social and environmental contexts, which are also troubling, have also played a major role in the development of information consumption patterns and the use of social networks.
More attentive, more committed, more demanding but sometimes more hesitant, the public wants to consume better.
A question then arises: how can brands and companies respond to the new challenges of an ever-changing world, in a time when editorial content is infused with politics?
During this conference, OnlySo will share with you almost concrete examples, the 4 pillars that will make you successful in your social media speeches in 2023!
Registration is free, we are waiting for you, registration is done by visiting this link:
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Article written in collaboration with CyberSite