Facebook launches new option to monetize short videos

After Instagram and Clubhouse, Facebook allows creators to monetize their content. This new option is definitely aimed at giving competition to Tiktok…

Facebook insists on short video clips

With a focus on short video clips, Facebook has a new monetization option for creators, which could put more pressure on TikTok. Creators will now be able to make money from short, 1-minute videos with ads interrupted in as little as 30 seconds.

For videos that are 3 minutes or longer, the ad can last up to 45 seconds. Previously, only videos that were 3 minutes or longer could be monetized with instream ads, with an ad showing no earlier than 1 minute.

This new option that generates income from short clips could attract more creators to Facebook and perhaps drive them away from TikTok which recently has new options including the integration of a recipes app.

Of course, a minute is always twice the length of an Instagram reel clip, so Facebook doesn’t offer tools to monetize short videos across all of its apps. But it can also prove to be a good point for your social media strategy for those who want to diversify their reach and increase their engagement.

New eligibility criteria for instream ads

Facebook specifically notes that short form content is the priority, which includes stories:

“We’re specifically focused on monetizing short form videos. Over the coming weeks, we’ll begin testing content creators’ ability to monetize stickers-like ads from their Facebook Stories and calculate a portion of the resulting revenue. The initial test is small, we hope to expand to more content creators soon. And then expand it to short form video on Facebook, eventually providing a way for content creators to monetize that popular content Do it.”

In addition, Facebook is also updating its eligibility criteria for instream ads. To benefit from content monetization, creators must now:

  • 600,000 total minutes from any combination of video downloads in the last 60 days;
  • 5 or more active video downloads or live videos. The video must be posted, not deleted, and must comply with its content monetization policies ,

Facebook is lagging behind…

Will this be a big challenge for TikTok?

Not really since TikTok has experienced almost stratospheric growth. The app now has over a billion monthly users, all of whom have been sucked into the endless streams of content on their For You (FYP) page.

In a recent report by Piper Sandler, nearly 35% of teens said their favorite social app was Snapchat, followed by TikTok with 30%. Instagram was a little further away, with only 22% of teens. It will be difficult for Facebook to regain this slide.

Not only is Facebook losing ground compared to other platforms, but it must also deal with the changing behavior of these young users who prioritize messages and the ability to engage in small, often closed groups.

For example, Snapchat, unlike Facebook and Instagram, continues to innovate by focusing almost entirely on attracting a younger audience, creating tools and features that keep them on the app longer. It’s expanding its AR features to become the fastest way to share a moment, while enforcing more stringent advertising guidelines.

Source: Facebook

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