Facebook Live Audio Rooms are now accessible to groups, public figures and creators. Launched in June 2021 in the United States, these audio rooms offer a range of new features available worldwide, including in France…
live audio chat on facebook
Launched in response to growing interest in Clubhouse, Facebook’s Audio Rooms, Live Audio Rooms, will allow users to host live audio chats on the platform. The social network has already started testing the feature on iOS and Android in the United States, but the official announcement about the global launch was made on October 11, 2021. It’s therefore accessible via the Watch’s top navigation, the Facebook Video Hub. Design choices that still seem a bit difficult to understand, given that the audio content is meant to be heard, not “viewed”.
“Starting today, all public figures and verified creators will have the option to host a live audio room. We have seen it become a great tool for light connection and transformation between different types of communities. , (Alexandre Voicia, Facebook Technology Communications Manager)
Facebook’s Live Audio Rooms will appear at the top of the newsfeed for those who follow each creator, but also via a feed post. The playback format is very similar to Clubhouse, but the Facebook reaction icons will float across the screen as they are applied like a live video feed.
Alexandru Voicia said Facebook provides more tools for creators and communities to connect, help people discover new voices they’ve never heard before, and exchange ideas.
Facebook is testing “Soundbytes”
Facebook is also testing Live Audio Room on Android and desktop computers, while continuing to test its “Soundbytes” short-lived creative audio clip options. This latest feature will allow users to share the edited audio clip as a special stream publication.
This is similar to the Clips option recently launched by Clubhouse, although Soundbites also offers audio filters and editing options. Facebook plans to roll out the feature to more users in the United States in the coming weeks.
New trend in voice social networks
Until recently, major social networks, such as Facebook, Twitter, Instagram, TikTok, Twitch and Snapchat, primarily used images, videos, and text to enable their users to create and share content. For several months now, social audio or voice-based social networks have been gaining momentum, especially with the official launch of Clubhouse in April 2020.
In February 2021, the application had 10.1 million registered users against 600,000 in December 2020 and only 1,500 in May 2020. It has also been downloaded over 10 million times. Clubhouse is the sixth most popular application in the App Store’s “social networking” category, after Facebook, Messenger, WhatsApp and Discord (source: Vlad Sericier).
Audio is the primary means of communication, and can include live chat rooms, voicemail, audio creation and editing tools, podcasts, and more. Seeing its huge potential and the explosion of trend, social networks have launched their own applications, such as Twitter with Twitter Spaces, or Facebook with Live Audio Rooms.
It’s hard to say whether social audio will continue to be a popular element, or if it was a fleeting pandemic-induced social media trend that provided a new way to keep in touch and improve social media. Audio experience of users on social networks. But we can see that Facebook intends to take advantage of this trend by delving deeper into social audio and live audio.