Mark Zuckerberg announced new products and commercial features during live audio. Facebook, which currently has more than 1.2 million active shops per month and more than 300 million monthly visitors, plans to integrate stores into other applications…
While Facebook e-commerce marketing and advertising requires a solid strategy, it presents a unique opportunity to get your products in front of a larger target audience. It’s worth it, according to the results for the third quarter of 2019 published by Facebook, as Facebook is one of the largest social networks in the world, with more than 2.45 billion users worldwide every month, or 1.62 million users per day .
And good news for brands who use Facebook: The social network offers a variety of advertising and e-commerce tools on Facebook:
- If you want to showcase a single product, try a unique image or video ad;
- Carousel ads and collection ads are best if you have multiple products. They give users more options to choose from and can increase the chances of a sale.
In June 2021, Facebook is also announcing new ways to promote product discovery and purchases on its apps.
market and whatsapp
In the United States, businesses with a single store may choose Marketplace as an additional sales channel, which helps them find their products in a shopping destination that is visited by more than a billion people worldwide each month.
Businesses in many countries will soon have the opportunity to showcase their entire store on WhatsApp. This will allow buyers to easily browse inventory, obtain product information, and discuss specific items before making a purchase.
new advertising options
Facebook will also introduce advertising options for stores that provide unique advertising experiences based on a user’s purchase behavior. It builds on existing tools for businesses to help them find the right audience, such as Shopping Custom Audiences and ads with product tags that allow businesses to send people directly to their stores from within. ‘An announcement.
In addition, the platform is developing additional features for collaborative advertising, which allows retailers to more easily engage with brands on Facebook.
Lastly, the platform introduces new technologies such as augmented reality-based Instagram visual search and dynamic ads to propel the future of e-commerce.
Manage e-commerce strategy on Facebook
A solid marketing campaign, complemented with well-planned Facebook outreach tools, advertising, and customer-focused strategy, will go the extra mile to help your online business succeed.
Plus, don’t miss a few basics to build a successful Facebook marketing campaign:
- Identify your target audience;
- Create a Facebook Business Page;
- Sell your product directly on Facebook;
- create visual publications;
- stick to the posting schedule;
- advertise and promote your products;
- engagement with customers;
- Launch Facebook and Pixel Ads;
- ad monitoring and retargeting;
- Use Shopify and Facebook together.
As a brand and a business, you have the flexibility to use a variety of Facebook e-commerce features to your advantage, regardless of your level of experience.
If you only have access to a few features, start small with a creative or carousel ads. As you grow and understand more about what’s good and what’s not, steer your e-commerce efforts towards more dynamic ads.
Stay tuned to target audiences with messages relevant to their place in the sales funnel, and you’re sure to see a good return on your Facebook advertising investment.