Facebook Ads Do’s and Don’ts!

After Facebook gave businesses the option to pay for and promote the post or page, Facebook marketing, of which Facebook advertising became the preferred method of promoting brands. Some ads fail and some perform exceptionally well. Why ? The more you learn about Facebook’s sophisticated features for advertisers, the more successful you will be and the better return on your marketing investment. So, do’s and don’ts on Facebook Ads?

Pinning Facebook ads can be tricky, but once you get it right, the world is yours! Facebook advertising can be an incredibly powerful tool in your marketing arsenal. After all, Facebook has a user base 2.7 billion monthly active users remains one of the more in the world most profitable advertising investment,

In addition to contributing significantly to traffic, Facebook ads provide marketers with a number of benefits:

  • Easy to install and use in minutes;
  • Cost effective for all marketing budgets;
  • Multiple ad formats and placement options;
  • Able to identify the target audience according to specific criteria;
  • Detailed information to help improve campaigns.

Getting started with Facebook ads is easy, but that doesn’t mean it’s easy to be successful. Writing a headline, developing content, and creating a post seems easy enough to start advertising. However, there may be some common errors in Facebook ads. And every mistake costs us extra money and loses potential sales.

with a user base of 2.7 billion monthly active users Around the world, there’s never been a better time to get started with Facebook Ads. So, let’s start with the list of things you should follow while creating your next Facebook ad.

to do on facebook ads

Determine your marketing objectives before starting your campaign

If you’re interested in generating buzz about your brand, it makes sense to track engagement (likes, shares, comments) and cost per engagement (CPE). Do you want to increase the number of your Facebook friends? If so, it would be more useful to calculate your cost per fan to ensure that you are effectively growing your brand’s social media presence.

Facebook ads can be used for many purposes, from promoting specific actions to general brand awareness. That’s why it’s important to figure out what you want to achieve before you spend money on your Facebook campaign.

A/B Testing Advertisement

A/B testing, or split testing, allows you to test different versions of your ads to see what works best and improves future campaigns. When you decide to do a split test, it is important that your two ads are identical except for one variable, otherwise you won’t know what caused one ad to outperform the other.

Your audience should be large during the A/B testing phase and should not be used on other ads running at the same time. If this happens, your two test ads will compete with other ads that aren’t part of your A/B testing, introducing new variables that can screw up your results.

make a special offer in advertising

People like to feel special, and Facebook users are no exception. If you want your ad unit to grab people’s attention, you need to make the ad content meaningful. Give users an offer they won’t find anywhere else and you have a better chance of earning those coveted clicks.

Some marketers go a step further and ask users to “like” the brand in the ad unit before accessing the special offer. While this can be a good way to gain new fans in the short term, keep in mind that many of these fans may “dislike” your page when they get what they want.

Include a clear call-to-action (CTA)

A clear and concise call-to-action (CTA) tells the audience immediately what you want them to know about your proposal and the purpose of your message. This helps them to act and take decisions faster. So hello conversion!

Consider optimizing the call-to-action (CTA), with only 25 characters for your title and 90 characters for the description. Whether it’s as simple as “click below to learn more” or “buy now and save X%”, make sure it aligns with your ad copy so that you don’t mislead your audience. Consider adding incentives — promo codes, limited-time promotions, or first customer rewards — to entice visitors to click through and make a purchase.

use quality images

In a space full of messages and ads, you only have a few seconds to grab users’ attention. And to do that, you need to use engaging images and videos that make them pause and give you time.

Your graphics should be clear and simple, high quality and easy to understand while still being fun, dynamic and creative. Feeling difficult? This Facebook image size guide will come in handy.

Choose bright contrasting colors or use images of smiling people for better conversion. However, make sure they are relevant to your ad and find ways to incorporate them into your brand.

don’t advertise facebook

blow your budget

Facebook advertising is one of the best ways to attract new business even on a low budget. If you’ve never used Facebook ads before, start small and learn Which works before increasing your budget.

When your ads don’t work the first time, you may be tempted to spend a few extra dollars before you can identify the root cause of the problem. big mistake!

Expect immediate results

Anything worthwhile takes time; This is also true in the context of Facebook ads. Like any other social platform, Facebook uses Algorithms to learn, adapt and provide Best possible results for your marketing campaign.

When you create a Facebook advertising campaign and have a clear goal, the social network optimizes your campaign for that goal. This will show your ads to the people most likely to take the action you want.

To do this effectively, Facebook initially uses and shows your ads to a variety of people within your target audience. But Facebook doesn’t stop collecting data and optimizing your ad campaign once the learning phase is over. So let your campaign run for 24-48 hours Before deciding whether modifications are necessary.

don’t forget to reconnect

A small typo can affect the credibility of your brand. You don’t want users to comment on your mistake instead of asking about your ads. That’s why it’s important to review them before publishing them.

Double check or triple check for any spelling, grammar and punctuation errors. Prevention is better than cure, so always review your ads carefully before posting them.

Put your campaign on autopilot

It is necessary to monitor its advertising campaigns. Always keep an eye on your performance and make changes accordingly for better results. However, it is not advisable to do this too often, because every time you make a change to the ad, it stops until the time it is modified. And after he recovers, he needs time to pick up the pace.

Use Facebook Ads to Sell Instantly

People turn to Facebook to take advantage of the social network, not necessarily in the mood to buy something. You may have better results if you lower your expectations: instead of offering a purchase, request a social action (like/share) or direct users to a landing page where they will receive a special offer or exclusive You will need to enter your email address to access the content. ,

Forget your mobile users

Mobile advertising accounts for 84% of Facebook’s total advertising revenue. Facebook ads don’t look the same on desktop and mobile, and your users don’t interact with them the same way on both devices.

Therefore, you cannot ignore such a large audience by sticking to desktop design only. to think To design separate advertisements for Internet users on mobile and computer To increase your chances of registering clicks and conversions.

Think of Facebook as a mass distribution channel

Granted, Facebook’s reach is incredibly broad, with probably everyone out there. But that doesn’t mean you should treat it like a megaphone through which you can send one-size-fits-all messages. Facebook users value relevance and authentic engagement when working with ads. So, make sure your ads are relevant to your audience if you want to see improvements in your marketing campaigns.

miss video ad

45% of people watch more than an hour of Facebook video every week. So video ads are more likely to convert audiences if you are creative enough. Additionally, you will be highly “praised” by Facebook’s algorithms for using this ad format.

So, it’s high time you go a step further and make it Promote customer testimonials, tutorials or behind-the-scenes videos Through Facebook Ads.


Facebook ads provide you a great opportunity to increase brand awareness and generate buzz. But before you begin, take the time to fully understand the uniqueness of the platform and adjust your advertising strategy accordingly.

If you need training in this area, take a look at our webmarketing training with social media strategy component.

And you, how do you use Facebook ads? Don’t hesitate to share your experience on Facebook Ads in the comments.

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