Enhance the Colors of Your Photos with Photoshop for More Results

Here’s what people are ignoring about Facebook advertising in 2021-2022. Many people still (erroneously) believe that being successful with Facebook advertising is about overly precise targeting or tinkering with Business Manager. But it is not, because currently the most important element to be successful with Facebook ads is created,

creation is Contents of your Facebook ad (ie text, image or video) and as I told you, this is by far the most important element to be able to generate revenue with facebook ads (Whether by getting sales on your e-commerce or qualified leads for your business).

That’s why I decided to do a series of content sharing strategies and techniques to make your creations more efficient. And today we’re going to talk about images and photos in your ads.

I’ll show you a trick:

  • It is very easy to apply;
  • which only takes 2-3 minutes;
  • Who else, giving you permissionImprove the photos you use in your ads, will make that these will be much more beautiful and efficient.

But before going any further, I must first explain why is it importantbeautiful pictures on your ads and on your social networks in general.

I) Importance of beautiful pictures in your Facebook ads

I used to think that a photographer’s job is just to have an expensive camera, take some pictures with it, and well he has some great pictures to present to the world.

But I was really missing the point.

It’s not okay to take pictures even with a very good camera From first step. At this stage, your photos, while they may be good, still have little to do with their overall aesthetic.

Then you have to work on them so that the colors come out more beautiful, so that the subjects are sharp, or even to remove some elements.

Of course it’s extra work, but you won’t have great photos without it.

But I understand that you, as an entrepreneur or a marketer, You don’t have the patience to work “just” to make your photos look better.

Your time and resources are limited; So the most important thing for you is to implement those actions which will have the most impact in terms of turnover.

In short, you are not there to present beautiful pictures to the world. And I understand it. But you know what? This may happen Absolutely Help you make more figure.

remember this: The more beautiful and attractive an item is, the easier it will be to sell it to a large number of people.

People love beautiful. Beauty and aesthetics have always aroused feelings and attraction in man. Be it a beautiful face of a person of the opposite sex, a beautiful house, a beautiful landscape, a beautiful car. In addition, these are the most beautiful pictures that get the most engagement on social networks.

Everything that is beautiful arouses in us the desire to be the owner of the object in question. And this applies to business as well.

Why do you think the McDonald’s teams work so hard on the aesthetics of their burger photos, when we go to their fast food restaurants, we’re disappointed, because what we have on set isn’t as sexy as the ones on the ad? Is?

Because beauty sells. Because beauty attracts customers.

So taking 2-3 minutes to work on the colors of your photos on a tool like Photoshop is a rewarding action and can have an impact.

Then you can answer me: “Yeah, but I don’t know how to use photoshop”.

I’ll admit something to you: I don’t know how to use photoshop.

In any case, 97% of Photoshop’s features are inaccessible to me for skill reasons because it’s too technical and I don’t have time to learn them.

But as I told you in the beginning, the tip I am going to give you is really easy to implement (even for us who are not very good with tools like photoshop).

Now that you know how the aesthetics of your photos will help you better sell your products and services, I’m going to show you my tips for making your photos look better.

II) Improve the color of your photos with Photoshop

Today’s goal will be to improve the colors of your photo. To do this, we’re going to work on two main axes:

  • brightness and contrast;
  • Vitality and saturation.

Let’s get started right away and I’ll walk you through it step by step.

Step 1: Open Photoshop and Select a Photo

You’re going to use Photoshop to open the photo you want to retouch.

I am going to photograph one of my clients, for whom I manage communication and advertising campaigns on Facebook and Insta.

Step 2: Improve Brightness and Contrast

You will click on “Images” in the top bar, then you go to “Settings” and you click on the first option which is “Brightness/Contrast”.

A small window will open and you will have a “Brightness” part and a “Contrast” part inside.

First, put yourself on the “Brightness” slider and push it to the right to increase the brightness of the photo or to the left to decrease it.

There is no “right solution” here. Everything will depend on each picture, as some are brighter than others. So every time you have to adjust with the photo.

When you’re finished brightness, you’ll switch to Contrast to do the same thing: to the right to increase the contrast level and to the left to decrease it.

At this stage, your photo is more attractive than it was when it started, but the job isn’t done yet.

Step 3: Vibration/Saturation

Now we have to work on the vibrancy and saturation.

You go back to “Images” in the top bar, then you go to “Settings” and you click on “Vibrance” which is the fifth option you’re presented with.

A small window will open and this time you will see “Vibrance” as well as “Saturation”.

Now that the photo is brighter, the vibrancy will allow you to bring out the colors. As for saturation, this will allow you to make the colors more vivid.

It’s the same thing here: You take the slider and you move to the right to increase the vibrancy or saturation and then to the left to decrease them.

WARNING, VERY IMPORTANT THING: People shouldn’t feel like you’ve reworked your photos. Everything should feel natural. This is one of the laws of beauty and aesthetics.

Think of people who’ve put on too much makeup or who’ve had too many surgeries: Too much beauty kills beauty.

By changing the brightness, contrast, vibrancy and saturation, you need to do it in such a way that it looks as good as possible, but without too much exaggeration.

Now that we’ve worked out the colors of our photo and it’s more aesthetic, we need to export it to be able to use it in our ads.

Step 4: Export Photos

You click “File” in the top left, you go to “Export”, then you click “Quick export to PNG format”.

You can then save the photo to your computer and it will be ready for your social networks and advertising campaigns.

III) Conclusion

That’s all for this first content in the series “Improve your Facebook ad creation” that allowed you to make your ads pictures more beautiful.

Although I’ve provided all the information for you to do it yourself, we’ll agree on one thing: this sort of thing is more easily explained in a tutorial video than in a lesson.

So I thought of giving you a video tutorial here.

The video is short, so see how to implement the tips in this article.

If you have any questions or requests, please don’t hesitate to ask them in the comments.

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