Email Signatures vs. Email: What You Need to Know

Developing communication with your email is a major challenge today as email is the primary communication channel. Too often, we confuse email and employee email. However, these are two communication channels that have different marketing benefits. It is essential to define clear conversion objectives and use them wisely. Discover the key points to remember to communicate well by email with Boost My Mail…

Email, an essential acquisition lever in digital marketing

Let’s start by taking stock of the merits of email. Email is essential and effective in inbound marketing to maintain relationships with your leads and customers, while accelerating nurturing. It is a highly visible communication channel with an average of 49 emails per employee per day, with 36 emails sent by employees of a company and 13 emails sent by employees.

The first essential point to remember is that emails sent by your employees are more visible than emails, whether in terms of email volume or opening rate. Actually, employee emails are not spam. Communicating through your employees’ email signatures is essential today. Furthermore, in the digital age, email is considered reliable, not intrusive. It’s a safe bet for the information.

Increase awareness of your brand and get more leads from your email

While email signatures reinforce your branding, your brand’s recall and develop your business opportunities in a highly-targeted and personalized way, email campaigns are targeted to a wider audience, in the format of newsletters or promotional emails.

Emailing is a communication channel that has been used for many years to increase the sales of the company. Then we talk about prospecting, B2B lead generation, loyalty etc. The return rate for emailing is interesting, with an average of 5% to 15% (Source: Commercial Database). However, in order to design relevant email campaigns, it is essential to have a well-developed database to reach a large audience.

The use of email signatures is a concept that has been used quite recently. Indeed, with the digitization of companies and the pandemic that has fundamentally changed exchanges, email signing has become an effective webmarketing channel. With it, you drive traffic to your website, grow your community on social networks, communicate your news, and provide service features such as online appointment booking.

It improves your email exchanges by making them more user friendly and human. Employees are now ambassadors for their company’s brand image on the BTOB social network. The impact on your brand image is highly positive. It’s a powerful and highly visible advertising space that brings very impressive results to those who know how to use it… On average, in a company with 50 employees, email signatures get an average of 35,000 views per month. A well-constructed email signature, coupled with strategically placed calls-to-actions, generates an average of 30% click capture per campaign. An introductory rate is significantly higher than e-mailing’s introductory rates.

The Ultra-Positive Impact of Email Signatures on Your Branding

An extremely differentiating element is the frequency of communication. A definite advantage with email signatures of your colleagues is that you can communicate without interruption. Repetition of emails sent by your employees reinforces your brand’s recall and opens up a field of possibilities for communicating your news. Add an advertising banner to your email signature, and CTA buttons on your website, on your website, or go to online appointment booking, and you’re done!

A Very Simple Tool to Generate Your Email Signatures with Boost My Mail

The solution is designed to optimize the delivery of your thank you messages to emails sent by your employees through their email signatures. It improves the performance of your brand in digital marketing by opening a new promotional channel and increasing the trust attributed to it.

With Boost My Mail, a single user can create and deploy a personalized and automated email signature template for all of their collaborators. The experience is smooth and simple. The UX/UI of the tool, especially well thought out, doesn’t spoil anything. We also appreciate the dashboard, which allows you to view campaigns and programmed scenarios. Boost My Mail is currently the only solution on the market to offer delivery of campaign scenarios. It is a major asset of the solution to communicate on different news simultaneously. To try the solution in a more simple way, take advantage of 14 days free of charge by clicking here.

Article written in collaboration with Boost My Mail

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