To maximize the profit of your business, you need to convert as many leads into customers as possible. To do this, sales teams work hard to convert marketing leads into customers. The mission can sometimes be very complex and it takes several exchanges before a lead can be reached for conversion. To support the maturity of your leads, you need to choose the best web marketing channels to increase the visibility of your brand image and grow your business opportunities. Get the advice of Boost My Mail, an innovative management solution for webmarketing email signatures…
Email Signatures, An Effective Webmarketing Lever
Make sure your sales representatives and all of your employees have emails sent en masse over the course of multiple exchanges with your customers, your prospects, and your partners. On average, an employee sends about 40 emails per day, or the potential visibility of an email signature of 40,000 impressions per month for a company of 50 people. However, the potential of emails sent by your employees is not used effectively to spur your recipients to action. An email represents an opportunity to communicate your company’s news, push premium content, and do it in a non-intrusive way by programming personalized email signatures on your colleagues’ emails.
To begin with: How to convince a prospect to choose your brand? The answer to this question is quite simple: send them the right content at the right time, and position your brand and your employees – your ambassadors – as the experts on your product or service! But how to self-promote your brand in a non-intrusive and highly visible way while controlling your information?
Our advice: When exchanging emails between your employees, deliver an email signature with a personalized campaign! Your brand will be both more visible, memorable and a vehicle for new business opportunities.
I Add a Banner and Call-to-ButtonWork
An email signature is highly visible and positions your employee as a true ambassador of your brand. It is made up of the issuer’s contact details, its identity and the logo of the company it represents. To use email signatures effectively, this information alone is not enough. An email signature is an advertising space in itself. With your email signature, you should encourage your prospect to learn more about your business. To do this, it is necessary to add clickable images (logos, social media icons, etc.) and buttons Call-to-action to generate interest and engagement. It’s also an opportunity to advance premium content, the famous “right content at the right time”:
- a white paper or eBook;
- product or service launch;
- Events, webinars;
- a partnership, etc.
The call to action on your email signatures turns it into a real webmarketing lever. this is a effective traffic generator Allows you to close more deals faster. It is strategically necessary for the company to reaffirm its expertise in order to reveal its strengths in the face of competition. That’s the whole point of using your email signatures properly: redirect your interlocutor to web pages that will arouse his interest. Thus you control the development of your brand image and your business opportunities.
I Analyze your KPIs and ROI
Your email signature should become an indicator of marketing and sales efficiency. Your email signature campaign a . are part of Clear and Thoughtful Inbound Marketing Strategy, Hence it is important to analyze your performance to optimize your results. To do this, you must focus on your communication and especially the click rate on your banner. It can help you define the type of content that piques the interest of your recipients to customize it. The goal is to understand your goal grow your ROI,
5 Examples of Email Signatures That Never Fail
We’ll give you the keys to closing more leads and retaining your customers with 5 surefire email signatures!
1) An email signature in your brand image
The email signature should reflect the graphic charter and editorial line of your company, it reveals the body and spirit of your brand! Depending on your area of expertise, don’t hesitate to be innovative a. by making enter once, Don’t try to stick to classic formatting if it doesn’t suit your branding style. A creative design or a quirky picture can set you apart when talking to a potential person.
2) A clean email signature
Simplicity Efficiency is synonymous with efficiency. A clear and well-organized email signature with one or two minimal call-to-action buttons makes it easy to build traffic by redirecting your recipients to strategic links (websites, major social networks, etc.).
3) a sophisticated email signature
In some industries, such as luxury, email signatures should reflect the sophistication of your brand. Avoid extravagant typography, offbeat images, and choose to show off the dominant color of your graphic charter. In this context, we recommend you bet on Control, Choose sophisticated call-to-action buttons and rework your social network links according to the colors of your graphic charter. This trick is played to lure even the most demanding customers.
4) a dynamic email signature
Don’t be afraid to use bright colors. Your signature will be more distinctive and then your information will be more visible. However, avoid overdoing it. An overly colorful email signature gives your brand a negative and neglected image. So you have to find Happy Medium and move slowly,
5) An Attractive and Provocative Email Signature
Remember, your signature must be Customize the relationship by email and facilitate contact with your recipients. So have fun making it. For example, add a CTA button offering online appointment booking to make it aesthetic in your image and promotion.
To create a professional and attractive email signature and automatically apply it to all your employees, you don’t need to be a coding expert. In fact, even though creating a uniform and consistent email signature for all your employees can quickly become a time-consuming task, we recommend that you use Boost My Mail to easily generate signatures for all your employees. Try the tool. Immediately. A 14-day trial is offered to try the solution without liability. It’s up to you: Create and create your own email signature with Boost My Mail to increase the visibility of your brand and your news!
Article written in collaboration with Boost My Mail