Twitter is in chaos! After limiting the visibility of Tweets, Google shows fewer Tweets in search results. Result: The social platform loses a lot of visibility…
data recovery problem
Recall that this week Twitter severely limited the number of tweets users could see. Initially, the limit was set at 6,000 messages for verified accounts, 600 for unverified accounts, and 300 for new unverified accounts. However, those limits were immediately raised twice, ending up at 10,000, 1,000, and 500 positions.
And for good reason, Elon Musk has raised concerns about data recovery and system tampering. He said:
“Our intention is to solve a data recovery problem that affects the real user experience. Several hundred organizations have accessed Twitter data and we believe these measures are necessary. ,
Twitter’s own SEO mistake
However, this decision is not without consequences. Platform loses comprehensive visibility on Google! The search engine no longer displays tweets for many keywords because it cannot crawl enough content.
In the US market alone, Twitter has already lost 32% of visibility on Google in 24 hours, according to Systrix.
Meanwhile, NewsDash reported that the social platform lost between 12 and 14 percent of its visibility in Google search results for all news queries in the US and UK.
On its part, the data revealed by Search Engine Land is even more revealing. The site compared Twitter URLs indexed in Google Search between Friday, June 30 and Monday, July 3. The results are clear: On Friday, Google had indexed 471 million results for “site:twitter.com”, on Monday the results dropped to 180 million.
So Google’s search bots were affected by these limits, which caused Twitter to lose over 2,200 keywords from the first page of Google. And based on preliminary US market data, an ongoing analysis shows that Twitter has lost nearly 60,000 keyword rankings in the top 10 spots of Google’s search results.
So all of this means less visibility for Twitter in Google searches, less access to researchers and journalists looking for content there, and of course fewer ad impressions. If you have a brand that relies heavily on Twitter and the visibility those Tweets get in Google Search, that could be affected, especially if that visibility comes from older Tweets.
Also, some old tweets that may have ranked well in Google search may not be performing very well now.
Social media impact on SEO
Twitter’s massive drop in Google search visibility shows just how interdependent the major tech platforms have become. It also shows how quickly changes in any business can produce unintended consequences.
Low visibility may make Twitter less relevant, which may affect its growth. The magnitude of the consequences of this sudden drop in research visibility is yet to be understood. For now, it serves as a powerful reminder of the relationship between search engines and social media, and therefore the close relationship between social media and SEO, and how quickly things can go wrong.
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