Does print media still have an impact?

Print is the print media that a company uses to work on its marketing. They come in many formats and sizes. The most commonly used print media are brochures, flyers, leaflets, posters and business cards. But with the rise of the Internet and digital marketing, print media is sometimes considered obsolete. So, are these supports really out of date? Or conversely, do they still have an impact on a company’s marketing? Let’s find out the answer here.

Significant impact on the company’s brand image

A company may use print media for a variety of reasons: to communicate with prospects and customers, to publicize its offers, to improve its image, and to differentiate itself from the competition. Thus they are real communication tools in themselves.

Of course, with the rise of new technologies, print can be used in relation to a digital campaign to strengthen its influence.

Paper and its symbolic aspect

The digital boom threatens the paper communication media. With the Internet where everything is done remotely, with almost immediate and unlimited impact, advertising via the Internet is very different and is often considered more effective than being done through a paper prospectus.

On the other hand, it is clear that the French still have Still fond of print media, If you want to install a effective communication strategy And which will have a real impact on consumers, therefore it will be necessary to integrate print communication media.

This attachment to print media is mainly explained by the symbolic aspect of paper. Actually, it is a physical object that the customer can touch. thus making it possible create a link with the customer. Much more than a simple email that will be immediately thrown in the trash and forgotten, paper backing will be more impact with your goals.

Guarantee the seriousness of the paper in the service of the company’s brand image

If print seemed to be in decline a few years ago, it is no longer, with the rise of digital prints that are a very qualitative rendering, These products will make it possible to communicate a high end and competitive image of your company.

print media like heavyweight flyer, 3D Varnish business cards, banners and kakemono will have an impact on your brand image. You can also print different files that you will use internally. You can opt for binding printing for your presentation files, training materials and financial reports. You can order your quality media in several formats: A4, A5, A3, A6 or in square, portrait or landscape orientation, with just a few clicks. Of course, you can customize your print media to suit your needs and the message you want to convey. Please allow between 24 hours to 3 days for delivery. Some online printing services may deliver same day for instant documents.

decline in print media

Let’s take a closer look at the effects of digital technology on print media.

Is print media doomed to digital?

The rise of the Internet and the use of tablets, smartphones and computers have seriously endangered print media. However, over the years, at a time when Everything digital gets boring sometimesPrint is rapidly returning to the center of trends. Today we can say that print media is not ruined, on the contrary.

In fact, online sales giant Amazon has also opened a physical store! Similarly, many online stores have understood Importance of Paper Catalog And today use these print media to increase their sales and reach a larger audience.

The high cost of print becomes its main strength. In fact, it is reserved for some functions of size and thus Important, Thanks to the genuine contact it creates, it has a very positive impact on consumers.

Moreover, even though print media may be considered polluting, it is not really so. In fact, with large-scale campaigns, the environmental cost of digital is enormous, especially in terms of energy consumption,

GDPR. influence of

Businesses need information about customers and prospects to target their marketing strategy. However, in accordance with the GDPR or the General Data Protection Regulation, collecting personal information must meet certain obligations.

It aims to protect the rights of citizens in the way their personal data is processed. It is a precise regulation that deals with print and digital communication in a significant way.

In general, Print media is considered more respect for the rights of citizens, Actually, considered digital Offensive and little respect for privacy, according to users. Thus travelers gathering information will be more successful than an online campaign.

stationery sector is changing

If print media has survived the digital invasion, much of it is due to the changes that have taken place in the stationery world.

change in sector

There has been a real change in the printing professions. stationery was revolution by digital technologies, With digital printing and desktop publishing (DTP), rendering is much better and processing time is optimized.

With the widespread use of the Internet, there has been the rise of online printers. They provide high end, fast services with an elegant and qualitative rendering. They make the process easy by giving you the option to order online, regardless of where the business/individual is located.

Meteorite boom in franchises

The printing and manufacturing of office supplies sector is also marked by? cost reduction and processing time, In fact, online printers face significant competition. With the rise of franchises, the situation is only going to get worse. Also, they should provide exceptional services at low cost to attract the customers.

Today the market is huge. In 2019, 348 paper mills opened in France. This represents a turnover of 6 billion euros.

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