Often confused, newsletter and email are two different forms of campaign. understand their differences
important of great quality, Both have their own importance, but both serve very different purposes…
However, we can see two small similarities between these two types of email:
- They give visibility to your product/service/brand;
- They provide relevant and personalized content;
- They drive traffic to your shop, tunnel, showcase site, etc.
Let’s take a closer look at the precise definitions of each.
A newsletter (or information sheet) is an email sent on a regular frequency with the purpose of notifying the reader, disseminating information, answering consumer doubts, sharing content, news related to your company.
The newsletter is not intended to be sold or converted, but it can be useful in the case of new product launches without promoting them.
Daily, weekly, monthly, the periodicity will often depend on the content highlighted in the newspaper.
Often, at the time of opt-in, prospects expect you to receive promo codes and marketing, keep in mind that prospects like neutral communication (this will not give them the impression of being the only cow milking).
A good newsletter should be able to deliver relevant information that the reader will enjoy reading. The goal is to maintain relationships, to create impact. Like a magazine or a newspaper, the newspaper should be a recurring appointment expected by the readers.
Storytelling, recognition, emotional connection, authenticity, emotion, (free) high-value advice, storytelling…
There are many things you can include in your newsletter to increase it.
There is no dearth of copywriting techniques, many of them you will find on the web and even on this blog. But be careful, copywriting is a skill in itself, by doing it yourself “with a ladle”, you are taking a risk.
As a copywriter, I find that newsletters are the ideal marketing tool to reveal yourself, highlight your values, tell touching and inspiring stories.
The possibilities of a newsletter are numerous (brand news, disseminating information disseminated on social networks, company commitment and values, etc.)
Especially since a well-crafted newsletter will facilitate email marketing tasks.
send by email
Emailing (or email marketing) doesn’t hide its business ambitions.
his goal ? sales.
The email should encourage recipients to buy. Its purpose is to promote your product, service or brand, so that the reader becomes a buyer.
Emailing should be considered as a marketing strategy in itself.
It is also a great way to acquire or retain customers.
To harness email’s full potential, there are many levers to be explored.
(Email personalization, process automation, etc.)
Be careful not to neglect the periodicity of your email campaign!
For this to be effective, it is necessary to send emails at favorable times, strategically, it is necessary to choose the appropriate rhythm that will ensure that emails will be opened and read, hence the importance of knowing about your email audience, and your buyer. Personality, at your fingertips.
This is an art…
Many still make the FATAL mistake of being too pushy with their mailing list, risking that you pass for a spammer, a salesperson in a hurry to cash in, who offers no advice, There is no value. In short, “tempered” communication
Hence the importance of maintaining good contact, healthy communication, well in advance with the newsletter.
In general, emailing means sending simple email marketing campaigns, but we can also talk about automation marketing. It is a question of automated programming of sending emails according to the profiles of the recipients of an email campaign or its customers.
Here are some examples of automation:
- welcome order
Prospects will receive this sequence after opting in to the landing page. Its purpose is to provide a lead magnet, announce what they should expect (useful advice for X, offers, etc.) and reassure them, as they are strangers who don’t know you.
- abandoned cart sequence
Valid in e-commerce and infoproducts, this sequence is sent to all prospects who have started their shopping journey but who haven’t reached the end. Well written, this sequence can do 15 to 20% (sometimes more) business without spending a cent on advertising.
- pre-webinar sequence
The purpose of this sequence is to grab the potential’s attention, heating up email after email, ensuring that he or she attends the webinar.
- Post webinar sequence
At this stage, the proposal has usually already been submitted during the webinar. This sequence makes it possible for the prospect to follow webinar after webinar and to sell the “hype” provoked by the webinar.
Sequence that revives customers who haven’t made a purchase since their last purchase.
The sequence that accompanies customers after their purchase. Ideal for keeping customers in the brand’s ecosystem and redirecting them to social networks.
3.9 billion people regularly use email (Statista).
Nearly half of the world’s population. Upward trend as users are projected to increase to 4.3 billion by 2023
in France :
- 42.2 million people use email in France (Médiamétrie)
- 68 million email addresses are used in France (ContactLab)
- 1.4 billion emails sent daily in France
return on investment :
- 59% of marketers say email is their biggest source of ROI (Emma)
- For 73% of marketers, the ROI of email marketing is considered
- “Good” or “Excellent” (sales cycle)
- E-mail 40 times more effective in acquiring new customers Compared to social networks (McKinsey)
- a buyer who received an offer by email already spend 138% more than any other online buyer (disruptive advertising)
- B2B email open rate average 15.1% (Campaign Monitor)
- The same study indicates that B2C email has an open rate of 19.7% (Campaign Monitor)
- delivery rate Emailing is average 99.3% (campaign monitor)
- churn rate Email campaigns average 0.1% (get feedback)
- Average click-through rate for email campaigns in Europe is 4.3%that of France is above average 5.2%, (getreponses)
- 43% of emails are received and opened via mobile (litmus)
- Emails that don’t display properly on mobile can be deleted within three seconds (Campaign Monitor)
- 23% of readers who open an email on mobile re-open it later in the day. (campaign monitor)
- 59% of consumers say email influences their purchasing decisions (sales cycle)
- 26% more opens for emails with custom email subject lines (Campaign Monitor)
- 83% of B2B companies use newsletters as content strategy (Imaginepub.com)
- 40% of B2B marketers say email is critical to their success (Content Marketing Institute)
(source of statistics mondedumail.com)
The possibilities offered by newsletters and commercial email are numerous and interesting.
If you haven’t considered an email strategy yet, you should consider it, because email marketing is in great health in 2022.
That’s because writing emails can’t be improved…
Title, body of text, call to action…
The plan of the sequence, the purpose of the campaign…
Calling a copywriter to hand over the writing of your email means giving yourself every chance to make the most of your mailing list without paying a dime to Facebook and the company.
About the Author
Sammy Sabri: Freelance copywriter, I help web professionals generate more leads and turnover without spending money on Facebook & Co. How? Thanks for the subtle, formidable, and ROI-oriented texts. I provide a 15 minute interview if you would like to discuss your project.
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