Disney Could Play a Role in the Metaverse

Looking to the future, Disney wants to improve the user experience of its theme parks, which are now moving toward a new connection between the physical and digital worlds…

In late 2021, Disney filed a “virtual-world simulator in real-world location” patent to build its online theme park, drawing even more mainstream media attention to the topic.

During the company’s fourth-quarter earnings call in November 2021, the company’s CEO Bob Chapek made this clear:

“We will be able to connect the physical and digital worlds even more closely, while enabling storytelling, without limitation, in our own Disney metaverse. »

Though the adventure, the entertainment giant’s initiative goes further, and the recent appointment of a vice president to direct the company’s eye to the metaverse proves that the company is investing heavily in innovating its products and offerings to its consumers. in the experience made.

Currently, there are about 12 official Disney theme parks around the world: the United States, Paris, Hong Kong, Japan, and China.

In 2021, the revenue generated by its Parks, Experiences and Products segment, even with the COVID-19 pandemic, stood at about $17 billion. This figure includes part of the revenue from the collection of NFT “Golden Moments” in partnership with digital platform VV.

Timon and Pumbaa Golden Moment
credit: The Walt Disney Company

Indeed, before openly declaring its interest in the so-called Metaverse, the company demonstrated its enthusiasm for the crypto-assets universe with the launch of this collection of 3D gold figurines inspired by Disney characters. This was Disney’s debut in product commerce within the Metaverse.

So it was only a matter of time for the company to move on to the study of building its first theme park in the Metaverse.

So it’s clear that the arrival of Vice President in this new role is part of a very bold Metaverse marketing strategy aimed at taking the user experience to the next level.

What is the impact of Disney’s Metaverse on the market?

Whether or not Disney’s Metaverse will allow for unlimited storytelling isn’t possible right now. The fact is, the ability to negotiate virtually is becoming an obsession for business leaders. The appointment of a vice president dedicated to the metaverse at Disney has an impact on how the market perceives the presence of this new technology and its consumer journey.

Thus, the arrival of Disney raises the parameters for integrating physical and digital experiences and determines how other major players in the market will suit the Metaverse.

Therefore, the company intends not to simply join the “Big Tech”, but to truly be the hero of this digital movement, taking care of every detail so that everything remains magical for its audience.

To get an idea, Disney’s customer experience department manages to ensure that the return rate of visitors is 70%. There’s no doubt that the way Disney delights customers takes loyalty to another level.

This is the main reason why customer experience is so important in determining the success or failure of your business.

Disney wants to debut with its Disney+ platform

Augmented Reality with a memory of Disney
credit: The Walt Disney Company

With “Remembering”, Disney recently released the first augmented reality film for Disney+. The short, starring Brie Larson (Captain Marvel) in the lead role, transports viewers into a magical fantasy world. Through an app, the movie can be experienced with your smartphone along with additional augmented reality effects.

In addition to augmented reality movies, virtual reality attractions may also find their way onto the platform in the future. According to the CEO, for example, it will be possible to transfer the famous horror house Phantom Manor in Disney theme parks to virtual reality.

Going forward, Disney+ will be a platform not only for movies and series, but also for experiences. “A platform to encompass both the physical things that can be experienced in a theme park and the digital experiences that can be experienced through media.”

Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox