Digitization of point of sale in France is a process that is already well underway which nevertheless takes time. First in our homes, then in our workplaces, this digitization has clearly affected the way we consume and live more normally. Today, it is deployed in an increasing number of sales centers, from boutiques to shopping centers, including corners. Digitization is at the heart of today’s business issues young and old, and is mainly reflected in the significant increase in the number of screens aimed at enhancing the image, visual content and experience…
Today’s consumer is more connected, more informed (searches the internet before visiting a point of sale), views photos, is more mobile (consumers often use their smartphones within a point of sale). Sales for additional information) and it kicks off on his buying journey. Where the Internet was once considered a competition for merchants, it is now used as a sales aid and allows image and content to be better enhanced. However, it is important to note that companies should not view the digitization of their point of sale as an end in itself. A single point of sale should not become an accumulation of digital tools reduced to the rank of gadget, if there is none.
We try to entertain him, entertain him, amaze him to maintain him while he feels privileged. It is also an extension of the brand-initiated relationship on the web: the link between the different devices must be maintained throughout the experience to ensure maximum response and impact. (Share, Tweet, Like on social networks…),
simple concrete case exampleSmiral, a French start-up, envisioned setting up a customer counter in storefronts to attract physical customers, aiming to shorten the link between the physical and digital identities of stores and other venues that welcome the public. Is.
Smiral is a project born out of the conversation around the digitization of these airy spaces. Fliike is a Facebook fan counter connected in real time thanks to a simple WiFi connection. It happens to be a vintage box linked to the store’s Facebook account. It is set up in a visual way at the front of the shop and displays the evolution of the number of “likes” of the company page.
Official statistics provided by Facebook show that today millions of convenience stores have Facebook pages around the world. These local businesses are getting used to these digital tools and creating relevant and beneficial content across multiple platforms: Facebook, Twitter, Instagram… without seeing any return on investment. Here, one goal: to convert a customer into a fan on a social network by encouraging them to integrate into the digital community.
Simple example, a restaurant owner who had 620 likes and who increased his likes by 50% after 3 months! The video he made:
Meter is a real loyalty tool. Installed inside an establishment, it allows visitors/customers to know that the restaurant/cafe/shop has a Facebook page and encourages likes. Typically, when someone is in a queue to order and taps their cellphone in search of ingredients, they are… on Facebook! So now is the right time to turn her into a fan and show her pictures and videos. This makes it possible to connect the virtual with the real in a communication vessel approach. An effective strategy in this sense, targeting evolving content strategies – especially those for small businesses.