connect with your customers

Discover the latest innovations to surprise, satisfy and retain your customers. You will develop a strong, lasting bond with your target. These products can also be given to your employees to strengthen their attachment to your company…

Answer all your strategic challenges

According to 2FPCO survey¹, 75% of French people who receive this type of gift remember the company concerned. If they like the item, a beneficial effect on the brand image is seen. Also according to this study:

• Then 67% of French people use it regularly;
• 88% find them practical, useful;
• Would like to get 77% more.

More than a simple gift offered to thank customers, associates, employees, it poses the following challenges:

• gain visibility;
• improving brand image;
• likely effectively;
• customer loyalty ;
• inspired, union employees;
• increase sales.

These means of communication have good return on investment. By accurately targeting your audience, you gain in efficiency. It is an enduring advertising message, capable of re-energizing the positive feelings associated with your brand with each use. The cost per contact is attractive:

• 79% of people who received one then researched the brand;
• 83% say their brand is more likely to become a customer.²

Required innovative promotional items

Stand out from the competition by choosing original, creative, useful, ethical marketing materials… From augmented reality to hyper-personalization, the latest innovations are rediscovering the rules of the game, expanding the possibilities.

Surprise with Augmented Reality

A simple QR code to scan pushes the boundaries of reality to provide your customers with a unique experience. Once the code is scanned, a message, an animation, a video, etc. appears on the user’s screen. Each medium refers to the content chosen according to your purposes: promotional coupons, information sheets, photos, personal messages, etc. Creativity to positively surprise your target by providing useful information. These can be updated as needed. Thus they retain all their relevance over time.

Good to Know: Augmented Reality to Measure Your ROI

QR code Can integrate trackers. You closely follow useful indicators to measure the return on your investment, For example, you’ll know the number of people who scanned a code, clicked a link, or subscribed to your newsletter.

It is possible to paste QR codes on multiple media, such as:

• mug;
• Clothes ;
• Map;
• letter ;
• Notebook ;
• Picture…

All fields of activity can take advantage of augmented reality to communicate with their target. For example: industry, commerce, construction, tourism, sports, leisure, health, etc.

Ultra-personalization to engage your audience

To personalize a media means to personalize it according to its recipient. With new technologies, it is now possible to get to know your customers deeper. You can send him specific messages based on his profile, his wants, needs. You have all the useful information to make your promotional item unique. Choose a color, pattern or product line based on your target’s preferences. For example, add a mug, a USB key, a T-shirt, a pen, the recipient’s name on a notepad, his or her company name…

Betting on ultra-personalization is an easy way to entice your customers. You increase the perceived value of the gift. Your target feels gratitude. She develops a strong attachment to the brand. A product considered to be of quality produces 30 to 40% more beneficial effects³,

Bet on Environmental Responsibility

Choosing the Right Items for Innovative Communication It is essential to retain customers. The ecological and ethical aspects should not be forgotten. The environment is a major concern: 70% of French people consider themselves to be environmentally responsible. They are also 27% to declare the privilege made in France.⁴