The year 2020 marks a very important turning point in the field of web marketing. While most areas of activity have recorded significant declines in business, companies that have entered the online business of products and/or services remain competitive. New players are constantly entering the market. In this context, it is more essential than ever to formulate an efficient and sustainable marketing strategy.
Importance of defining web marketing strategy?
The financial challenges of online commerce are substantial as this area of ​​activity represents more businesses than 2019 100 billion euro, These figures were announced by FEVAD (European Distance Selling Federation) which produces an annual report on e-commerce. The sector is currently experiencing exponential growth.
Shree E-Pub Observatory Which conducts several studies with major advertising agencies, showing that since 2016, the amount of advertising investment on the web has exceeded that of audio-visual advertising. Online commerce is growing rapidly. In an increasingly competitive field, it has become essential to take the time to devise a solid and sustainable web marketing strategy.
Web referring challenges
Among the levers to be supported as part of your digital marketing strategy are those of SEMs whose performance has been proven, but not only.
seo web Traditionally specifies all of the technologies that make a website’s visibility possible by allowing it to appear at the top of search engine result pages (SERPs) on certain queries (keywords). By using an SEO agency (Search Engine Optimization), we work to increase visibility of its website Robots used by search engines and therefore from traffic.
In addition to the natural reference strategy, an SEA (Search Engine Advertising) agency is working on context optimization through advertising solutions offered by search engines.
Today, web referencing no longer pertains only to websites, but also to social network accounts or more specific content such as videos for example.
It is also important to define the strategy for now. SEO for Social Networks (SMO). More and more agencies specializing in web referencing provide services in these different areas and bring together experts in various referencing techniques.
The challenges of webmarketing in 2021
A company that wants to grow its business has to send the right commercial message to reach its customers. a web marketing strategy Well designed this makes it possible to define the right medium, adequate form and content of the commercial message that makes it possible to reach and engage the target of the advertiser.
The year 2021 will prove to be a turning point in this field. First, because French very small and medium-sized enterprises are in the process of compensating for their delays in digital equipment. Secondly, because this phenomenon of digital transition generates increasingly strong competition. However, becoming visible while maintaining your financial margin on the media and search engines requires more and more resources or increasingly sophisticated strategies.