SpongeBob SquarePants, Rugrats, Garfield, Teenage Mutant Ninja Turtles… Old Fashioned? not enough ! Nickelodeon TV channel has teamed up with Snapchat to create avatars on Snap to launch outfits featuring some very famous cartoon characters…
Snap re-personalizes your avatars
After launching the new wheelchair Bitmoji avatar, Snapchat offers its users nine new outfits to choose from featuring cartoon characters from the 80s and 90s, such as SpongeBob SquarePants, Rugrats, Garfield and the Teenage Mutant Ninja Turtles. Avatars will appear in both chat and games, on a Snap Map, or in personal content like Bitmoji Stories.
Over time, Bitmoji became popular among people who grew tired of the extensive emoji available on their apps and wanted something more interesting and personal. Plus, part of the allure of the app is its simplicity. It is Bitmoji’s only service, and has very few add-ons, which is great for newbies and users looking for simple customization.
Bitmoji-Snapchat: Between Positivity, Humor and Pleasure
The partnership between Nickelodeon TV channel and Bitmoji-Snapchat combines two brands that epitomize positivity, humor and fun. It is specifically aimed at Generation Z who grew up with these nostalgic characters, and who are still deeply loved today. This collaboration with Nickelodeon builds on a similar partnership that Snapchat concluded with Ralph Lauren and Levi’s during the last half of 2020.
Last August, Snap actually launched its Bitmoji “mix and match” feature with Ralph Lauren. And then he brought denim to Bitmoji through Levi’s in December. As a reminder, this feature allows users to customize the top and bottom of their clothing, not just choose a standard outfit.
On the Bitmoji side, where most of Snap’s fashion partnerships are focused, the company last year introduced the ability to mix and match clothing. Previously, users only had the option to opt out of full outfits, hence the partnership with Ralph Lauren, Levi’s and Jordans.
Bitmoji CEO Ba Blackstock said:
“It may sound like a small thing, but mixing and matching clothing has really expanded what you can do, especially with brands. A brand like Levi’s that focuses on jeans only Can focus on jeans, while Jordan can focus on sneakers. And that shapes our strategy, because we can target brands that we already have.”
Digital communication to a new level
Snapchat is fast becoming an interesting player in the fashion world. The role of Bitmoji’s Snapchat may actually serve as a springboard for more visibility for brands collaborating with Bitmoji, especially in this area.
With 70% of Snapchat users using Bitmojis, purchasable fashion items have the potential to be seen by a lot of users and prospects. From a marketing perspective, this new technology can open many doors.
Bitmojis has taken communication to a whole new level. Using avatars to communicate is an extremely valuable tool for building personal relationships with customers, a personalization strategy that brands should take advantage of.