Have you noticed latency issues on Google Analytics lately? Do statistics show a huge drop in your website traffic? Rest assured, you are not the only one worried. Google Analytics reportedly experienced latency issues…
The Latency Problem: Why Worry About It?
Used by over 87% of the top 10,000 websites online, Google Analytics is arguably the most popular website analytics tool. Apart from being easily integrated with every website with simple tracking code, it is free and can track your website data accurately.
Nevertheless, Google Analytics has some limitations, sometimes with data latency and sampling issues. By definition, latency is the time it takes to transfer a piece of data from its source to its destination. In other words, it is Round trip time from browser to server,
While small website users are not really affected, latency can have a big impact on large enterprises as well as e-commerce or lead generation sites with large amounts of data. The same goes for websites that launch new campaigns and experience a sudden increase in traffic. Delayed or misplaced, this data can make it difficult to identify growth opportunities and/or lead to poor marketing decisions.
The problem would have been solved…
Officially, Google Analytics processes data every hour, but it can take 24-48 hours. However, in early April, the platform encountered a major bug. Originally reported on April 1, 2022 and confirmed 4 days later by Ginny Marvin, advertising contact at Google, it caused unexpected platform problems including high latency and receiving error messages from a large number of users.
As of April 7, 2022, the issue will have been resolved for most users, but reporting still appears to be delayed.
7 April indicated “we have taken note” on the subjectAn issue that resides between 2022-04-05 14:08:29 PDT and 2022-04-06 15:28:54 PDT Where there is a problem with Universal Analytics’ real-time reporting interface. Therefore, the interface may show incomplete results or may not even show any data. Google posted on this advisory that “the issue has been resolved”.
On April 11, Google released another Google Analytics issue:
, We are currently investigating an incident report related to Google Analytics. We will provide you more information as soon as possible. Affected users can access Google Analytics but see error messages, or experience high latency and/or other unexpected behavior.
Our team is researching this issue. We will notify you by April 11, 2022, 22:00 UTC, with more details on this. We thank you for your patience. Affected users can access Google Analytics but see error messages, or experience high latency and/or other unexpected behavior.,
He later publishes:
“Google Analytics issue resolved. We apologize for the inconvenience. We thank you for your patience and understanding. Affected users can access Google Analytics but see error messages, or experience high latency and/or other unexpected behavior.,
The latency issue has apparently been resolved, but many users are still seeing incorrect data on Google Analytics. Don’t forget this in your next follow-up.