It’s official: Apple made its statement at WWDC’s annual event. Videos will come soon with details of the application offered on the App Store…
What is the application video called “App Trailer” used for?
The format is a 30 second video display. Yes it is small! But that’s long enough to give a first impression of an app’s functionality and design. And it is above all that users want to test it.
In these app trailers, it is recommended to use a mix between screenshots of the application and keywords explaining the features or benefits of the app. The effect of realism becomes more important when the format of the video is adapted to the screen of the device used, so that the video occupies the full width of the screen.
Let’s summarize the pre-requisites given by Apple to be able to post videos on the App Store:
- Optimize videos in different formats (iPad and iPhone);
- Make the most of app screenshots;
- Do not create an “ad” but create an app demo;
- choose a linguistic localization;
- Resolution which is good to know:
- 640 × 1136 (or 1136 × 640 for landscape mode);
- 900 x 1200 for iPad;
- 1080 × 1920 (or 1920 × 1080 for landscape format).
More information about Apple Developer Support.
What does this video format mean?
It is a question of SEO above all. Actually, in addition to the choice of application keywords, if there is a video in the description, then SEO on Google will be better. Google loves video, a fact that is verified every year. However, “if you’re ranked first, you’re eight times more likely to be downloaded than if you’re ranked tenth” MobileDevHQ
In addition, it is a very useful tool to differentiate yourself. According to TechCrunch, as of June 2, the iTunes App Store had 1.2 million applications for 75 billion downloads. Which means a lot, a lot of competition and very little way to show off! With an app trailer, video becomes an effective medium to differentiate itself and will quickly become a “must have” in communication around applications.
For developers or those interested, some advice to consume on the site:
- Videos share more on social media than any text or photo. Take advantage, your app trailer has a good chance of being shared by your users;
- Follow the rules set by the application platform! They tell you very precisely what is and isn’t in the context of the video;
- Show pictures of the app but don’t stop there! Go beyond simple displays and include extras such as key benefits, main functions, exclusives, etc.;
- 30 seconds, which requires making a rigorous choice on the presentation of your application. But don’t panic, just structure your presentation so that the best comes out;
- Don’t limit yourself to the formats imposed by the Appstore or Google Store, you can also complete your app trailer with longer and more complete videos that you will broadcast on your website, your social network or your content platform, which do for their part. No ‘There is no format restriction.
This announcement is good news for all the app developers. And there is no doubt that everyone will have their own app trailer in no time, so don’t be late. Take advantage of this new opportunity to promote your app!