Any TikTok story soon?

After Instagram, Facebook, YouTube, LinkedIn and Snapchat… why shouldn’t TikTok launch its own Stories format? It’s really like that!

tiktok stories are in testing phase

Short videos on TikTok offer fewer opportunities for monetization as you cannot place pre or mid-roll ads on Facebook and YouTube. In addition to inserting promotions between user clips, there are fewer places for effective ad placement in the mainstream of TikTok, which limits TikTok’s earning potential. Hence, at this stage of growth, TikTok is looking to broaden its content horizon to maximize engagement and facilitate more ad space.

While Twitter has ended its project to highlight its stories, Fleets, TikTok has just launched as shown by social media expert Matt Navarra.

The platform has actually unveiled a test in progress…

With these stories, TikTok is experimenting with a new way to give creators additional formats to bring their creative ideas to life for the community.

Following on from the new features on live video, adding Stories gives TikTok users who don’t post regularly (or at all) an easy way to start engaging with the TikTok tool by starting with more of a format. It can also provide a way for creators to casually interact with fans in between their more refined and edited TikTok video posts.

TikTok Stories will disappear after 24 hours and appear in a new sidebar in the main app feed. To view the contents of a piece, simply tap on its avatar.

To create your first story, you will need:

  • Tap the Camera button in the new navigation bar on the left side of the screen
  • Use the usual tools to add text or stickers, insert sound, and even use effects on content.

It is also possible to record videos and upload photos to Tiktok. Where TikTok Stories differs from other platforms is that it allows users to publicly comment on creator content.

Instead of a list of private story views and reactions sent directly to a creator, TikTok Stories will display user comments on the story with an additional tab where users can see who viewed a given story.

These comments are public, as mutual friends can see other people’s comments. There’s also another tab where you can see how many people have viewed a given story and whether or not you’re following those users. A button will allow you to click for people to follow you if you wish.

How to Customize TikTok Stories?

Out of all the different aspects of digital marketing, social media has the tendency to change. There is always a new emerging platform that marketers need to investigate and master to stay ahead of the trends. However, there is one thing that persists through all the changes. Users want to interact with brands individually, and what stories are allowed, including on TikTok.

So how do you make the most of TikTok Stories? There are 3 key points here:

  • Define your brand’s visual identity: Cohesive visuals help nurture your relationship with your audience – they should recognize your style without having to verify your username. Using consistent colors, fonts, GIFs is a good start.
  • Use cuts and quick motions to hold attention: For still images, you can use stickers to create motion that grabs your audience’s attention.
  • Maximize the first three seconds: The most effective stories get their main message across within the first three seconds. It may sound quick, but make it count – it really gives you plenty of time to get right to the point.

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