An expected but still controversial feature

According to a tweet by Elon Musk, a new feature aims to give us a more accurate representation of the reach of any given tweet. Taking inspiration from social platforms like YouTube, Twitter has actually started rolling out a view count for Tweets, a feature that shows how many people have viewed a particular Tweet…

Twitter launches “view count”

Twitter’s tweet view count, also known as impressions, was previously only available to the account that posted the tweet. The exception, as Musk notes, is for video, which traditionally displays a view count.

Twitter has thus announced that view counts for Tweets are now visible on iOS and Android and will be coming soon to the web. This feature lets you see how many times someone has viewed your or someone else’s tweets, although there are exceptions. When you’re in the app, you now see a view counter next to the number of comments, retweets, and likes.

According to the Twitter blog, this number will help users see their tweets and more easily on their feed. The view count will appear next to the analytics icon on each tweet and it is already visible for many tweets.

What is the number of views on twitter?

On Twitter, likes and comments don’t tell the whole story, of course, because most people scroll tirelessly to engage most of their feed’s content.

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Thus, in principle, the new function is called “view count” Will share a larger view of the full image from Twitter. According to the feature description, views are defined as “multiple times”. [un] The tweet was seen on Twitter”.

Remember that Twitter has a feature that shows your tweets more detailed analytics than just likes, retweets, and tweet quotes. If you click “View Tweet Analytics” below your post, you can see how people interacted with your Tweet, such as clicking to view your profile or expanding the description of a quote Tweet.

You can also see the total number of impressions, which is defined as “the number of times this Tweet was viewed on Twitter.” This definition is quite vague, as we don’t know what it means to “view” a tweet.

What’s different with the new Views feature is that Views are now visible to everyone, not just the account owner.

still some room for improvement

Anyone who views your Tweet is counted as a view, regardless of whether they viewed your Tweet (e.g. home, search, profile, Tweets embedded in articles, etc.) or if they follow you or No. Even a view of one’s own tweet by an author is counted as a view. Additionally, viewing a Tweet on the web and then viewing it on your phone would also count as two views. Therefore, views should not be considered completely unique, as there may often be duplicates.

Therefore, there seems to be some confusion about whether view counts actually show views or just impressions. And impressions and thoughts are not necessarily the same thing.

View counts typically only count views from users who have “viewed” your content for a significant amount of time, usually a few seconds or longer. Impressions are generally counted any time your content is viewed on a platform, which includes users who have scrolled down without pausing to read or view.

At this time, it is unclear whether this is actually a new metric that measures post time or if it is simply the number of impressions, which is available through account analytics. Private, made public.

Apparently, there are still some issues with view counts, which have been in development since late September 2022.

A feature against other platforms

When Musk announced the feature on December 1, he indicated that he was looking to make the platform’s text and image posts look more like video posts that already had a public view count. It was also meant to show how “alive” the forum is, and that just looking at reactions and likes doesn’t give you the whole picture.

Adding more publicly visible information to the social network actually goes against what other platforms have been doing lately. Last year, Instagram and Facebook began allowing users to hide the number of likes their posts received, a feature they’ve tried for years.

Even YouTube, whose number of public views has been a defining characteristic of the platform, has begun hiding some information – in 2021 it hid the number of public likes, allowing creators to see how many People clicked on his thumbs down button on the video.

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