The web is now a part of everyone’s daily life. 6.9 billion queries are made on search engines every day! Therefore, being present and visible on the web is becoming more and more imperative for companies that want to survive and continue to grow…
However, various constraints prompt companies to resist change, whether it is time constraints or cost or implementation complexity due to lack of human resources, training or support.
The digital transition represents a major challenge in terms of economic growth, with consumers needing an easier, faster and more accessible buying process. The health crisis was a wake-up call for companies, which are now becoming acutely aware of the need to digitize their activities to grow.
Digital transition challenges for companies
Economic models, professions and consumption habits are changing during the digital transition. To search for a product or service, consumers enter their query on a search engine such as Google to find information about that product or service, from their personal computer or with just a smart phone.
From keywords typed by Internet users, search engines present results and depending on the company’s stage of digitization and its natural reference strategy, the company will have more or less chances to establish itself on the first search results page and their will drive traffic. Website. Because, there are some Internet users who go beyond the first page of search results.
When a site is visited and if the visits also qualify as relevant in relation to the site’s content in parallel with the initial purchase intent, the ability to convert Internet users into prospects and then prospects into customers increases tenfold. .
By adopting new technologies, companies are getting into digital marketing and this online visibility translates into better knowledge and customer relations along with sales.
But some companies fail to keep pace with digital changes, which in the long run could slow their growth and alienate them from consumers in the face of competition.
As explained by Alexis Lhuillier, an expert in SEO support, Google Ads and website building: “French SMEs with better skills in digital marketing have better business performance than others. So there’s a causal link between marketing information and your business’s performance.” And impact is concerned. However, SMEs are not taking advantage of them, despite all the possibilities the web promises (represented by over 7,000 marketing tools available in 2021).”
Indeed, sometimes SMEs and ETIs lack the time, financial or human resources and know-how in digital marketing to grow effectively on the web.
For a company to be successful in the digital transition, support for skill building is critical.
Benefit from Personalized Support in Digital Marketing
To strengthen their distribution and communication channels, companies affected by structural difficulties (human, financial, material) need support to implement good practices and take advantage of their digitization.
According to ACSEL’s Growth and Digital Barometer in 2021, 41% of companies believe that digital allows them to increase their turnover and 50% believe that digital growth fuels the survival of their business activities.
Thus, for companies wishing to accelerate their digital transformation, it is advisable to call in a professional who provides operational support to optimize the skills of the teams. Ideally, this expertise is achieved through customer affairs and allows companies to develop relevant information to rapidly grow their business and market share across the web with digital marketing tools and effective sales.
Focuses on identifying keywords to optimize website content, implementation strategies to build domain authority, and analysis of long-term SEO performance, compared to requests made by the company aiming to improve its position on Google does. , SMEs can supplement their natural context support with SEA support, focused on the launch of successful Google Ads campaigns, to continue to maximize website conversion rates through increased visibility. As for SMO support, this can be a real asset to companies whose social networks represent a high-potential acquisition channel, such as a restaurant, a clothing store or a music festival, for example.
All of these support channels are linked to the need for a website in advance for companies. For those who face hurdles in creation, digital experts assist in the design of an SEO-optimized and efficient website to keep the company at the top position on the search engines.
Thus, digital marketing is an undeniable growth lever for companies. Because, missing the wagon of the digital transition carries a strong risk of being left behind and lost to the competition.
Digital Marketing as a Growth Factor for SMEs and ETIs
Therefore to make themselves known to the general public and/or B2B, SMEs and ETIs can significantly increase their visibility and notoriety due to digitization.
There is nothing quite like discovering a product or service that directly leads to a company that aligns with the consumer’s purchase intentions and values. This saves time for the visitor and for the supplier, as the former gets their question answered quickly and the latter simplifies their communication and distribution channel. It contributes to customer satisfaction and better profitability, hence promoting digital increased business.
Thanks to the web and adapting to technological changes, companies become more responsive and know their customers deeper, while making themselves visible to more possibilities in a digital world where geographic distances are shrinking. Once mastered, digital marketing allows companies to be the essential lever of their growth to maximize their profits at a lower cost and in the long term.