A year and a half after its launch, Happn, The dating application that offers to help its members find love at first sight, while also facilitating meeting thanks to the geolocation system, already has 5 million members! Love at first sight for its users. We met the team of this successful young French startup and even recently announced a partnership with Spotify…
Quezako: The concept behind Happen…
Everyone has used a dating site at some point, I guess you have too (if so), the common drawback with these sites is that it lacks spontaneity and is often too virtual. It was on this observation that the idea of Happen was born! Why live in a virtual world when every day we meet dozens of new people.
The thing is that approaching a stranger is not easy. Despite the fact that 59% of French people have fallen in love at first sight on the street, only 29% of men have dared to approach a stranger in the street and this percentage drops to 12% for women.
And this is where Happen will play the role of meeting facilitator! SOLOMO application provides 100% mobile and geolocated dating experience. Thus we find the favorite crossed in the road (or elsewhere) and there we have two possibilities:
- heart button for liker, in this case, the person will be notified about your crush only if it is reciprocal;
- Button Attraction Which sends a notification to the person to show him your interest!
Depending on whether you’re shy or furious, you have opportunities to show your interest in a person.
The application is 100% free for women, and freemium for men with a credit system that allows to monetize the application. but don’t panic alone 1 feature payable (Charmer option, which costs 1 credit – Like being free) Therefore the application is widely used free of charge.
In practice it looks like this:
You Also note that on each profile we see how many times we’ve passed each other, as well as the location and time. Similarly, the system of common interests makes it possible to see if you have similarities.
So much for the concept, we met with the Happen team to ask some questions…
Meeting with Happen team…
Good Morning ! Can you introduce us to Happen?
Happn is a dating application that allows you to find people you met in real life. This is the first hyper-geolocated real-time application: every time you meet another Happn user, their profile appears on the application.
Thus, for example, we may find the handsome stranger we saw on the terrace of a cafe and whom we have not had the opportunity to contact. We believe in the concept of a second chance and in the little coincidences of everyday life and that is why we want to present a tool that acts as a boost and gives you a chance to experience every meeting in real life. Allows you to take advantage of the opportunity.
The application was launched in Paris in February 2014. Since then, it has won the hearts of more than 20 cities around the world (via London, New York, So Paulo, Madrid, Copenhagen, Sydney and Santiago de Chile). Today we have 5 million users.
How did the idea behind this project come about?
The online dating world is paradoxical: why go to a dating site when you meet hundreds of people every day? Happn was created with the aim of answering this problem and a universal desire: how to find this person we could not contact at the right time?
The app gives you a second chance to find people who have caught your attention, or by discovering people you meet every day without realizing it. Enough to add a little magic and surprise to online dating!
The founders are Didier Rapaport, Antony Cohen and Fabian Cohen.
What are your startup innovations/news in the coming months?
New launches always in perspective: We expect to become a global player by next year, and reach 10 million users by the end of the year. We are constantly improving our product to always be more relevant and to provide the best possible dating experience. We are constantly thinking about the contribution and usability of new features. Recently we have integrated a music functionality, allowing our users to declare themselves and interact in song in addition to words, an option that is very pleasing!
A top-notch application, an already highly developed international community, ambitions… There is no doubt that Happen will go a long way. Bravo (Kokorico!) for this project made in France.
As seen above, the startup recently signed a partnership with Spotify, which is giving birth to a really cool application for sending music to your favorites.
In the picture it gives:
If you want to try Happn, visit your favorite store by following the link below:
Finally, here’s an infographic produced by Happen on love at first sight according to French: