In late April, YouTube began testing ads on Shorts, a short video feature introduced in 2020 and is similar to what Instagram Reels is offering, but specifically TikTok. From now on, this advertising option is available to all…
YouTube short ad test: Encouraging first results
Google’s parent company Alphabet announced its first quarter results. Creators know that this is your opportunity not to miss the chance to know all the news and updates on YouTube.
For example, Google and Alphabet CEO Sundar Pichai said the number of YouTube channels that generated at least $10,000 in revenue grew 40% year over year. Remember that creators make up 55% of the advertising revenue on the platform, which is not the case with other sites like TikTok, which offer a constantly dwindling creator fund.
To get ahead of the competition, YouTube introduced a $100 million creator fund for shorts last year. This update aims to attract TikTok influencers to YouTube and specifically YouTube Shorts.
And while the latter is no longer entirely new, YouTube was experimenting with ads in shorts to increase ad revenue.
Decision?
Alphabet’s Chief Financial Officer Ruth Porat announced encouraging early feedback and results from advertisers.
And YouTube has decided to continue this momentum. Video Action campaigns and App campaigns will automatically adapt to shorter videos on the platform.
A company spokesperson said that although the company has started running ads in the Shorts feed, there will be no direct revenue sharing from those ads at this time.
“Instead, we will continue to reward thousands of creators and artists every month youtube short fund While we develop a long term model for creator monetization in the short. We are actively working on a monetization solution for short film makers and will use learnings from this launch to inform. ,
YouTube launched its $100 million creative fund for short films last year. Under the program, YouTube is inviting thousands of eligible creators to claim payouts ranging from $100 to $10,000, depending on the number of viewers and engagement with their short videos.
To be eligible, creators must meet a number of conditions in order to benefit from the fund:
- Produce original content – not videos that have been re-uploaded from other channels or watermarked from other social networks;
- Be at least 13 years old in the United States or have reached the age of majority in other countries and territories.
According to Google, YouTube’s short videos are generating 30 billion views daily, which is four times more than last year.
Now that the platform isn’t entirely new and is garnering huge numbers of views, the new advertising initiatives will help YouTube increase ad revenue, while potentially competing with the monetization opportunities offered by other platforms like TikTok. will help to do so.
Short Video: Types of Content to Adopt in 2022
Be it YouTube shorts, TikTok or Instagram reels, short videos have the highest return on investment compared to other types of content used in digital marketing strategies. 30% of marketers plan to invest more in it in 2022 than any other trend.
We all know that video content is fast becoming an important part of every brand’s content marketing strategy. A 2020 study by Wyzowl reported that:
- the user double share video Faster than any other form of content;
- 84% Persuading people to buy a product or service based on the brand’s video.
Other studies have also found that:
- a little over half Videos shorter than 90 seconds are watched till the end;
- over 85% Businesses use video as a marketing tool.
Despite all these compelling numbers, don’t miss out on your goal. Short video on social networks is particularly more popular with younger consumers, mainly Generation Z. More than 70% of them spend at least 3 hours a day watching online videos.
It is up to you how to adapt it to your brand, your goals and your digital marketing strategy.