A TikTok-like Vertical Flow Soon?

Instagram Stories are ready for a makeover! Instagram is currently testing a new vertical scroll design for Stories on a small group of users. The vertical feed that Instagram Stories began developing in February 2021 provides users with an experience close to that offered by TikTok.

A significant change on Instagram Stories!

Matt Navarra first reported the new test after some users in Turkey received an update on Instagram.

But this update did not happen only in Turkey. Brazilian technical journalist Theseus Veloso also reported seeing the same update in Brazil. So it is very likely that other countries will be affected.

Switching Instagram Stories to a vertical feed would be a big change. Today, users browse stories with a tap and a horizontal swipe – a feature Instagram adopted from Snapchat. But now those stories are out of date. In many ways, vertical swiping feels more natural than horizontal tapping.

On Instagram stories, you can add a GIF, tag someone, or even add filters, for example, to notify your customers of what you’re up to at a specific time. But when you decide to go to the next or previous story, you’ll have to tap left or right in certain areas of the post. This can be problematic, as some tags placed in a story may overlap, so you can skip the story when you want to tap the tagged person or the location in question. Navigating with a vertical flow might actually be the solution.

After all, it’s how users browse much of the mobile Web, along with other key features from a variety of social apps, such as the homepage of YouTube and the news feed from Facebook.

While recent updates such as the ability to post from a web browser or switch to the dark mode theme have been well received, vertical scrolling will mean a lot more to followers.

Instagram features like latest Tiktok

Instagram continues to grow. From just a social platform that allowed users to post photos and short captions in one posting space, which now includes discussions, videos, stories, GIFs and more, it’s clear that Instagram is a major “small business traffic engine”. And has become a social network intended to overtake Tiktok.

Among Instagram’s latest features bringing the app closer to TikTok, the platform began testing the ability to increase the length of Instagram Stories from 15 to 60 seconds in December 2021.

They also recently added a new test option that will change the layout of their posts grid. They can thus freely choose the order in which their published content is displayed on their page.

Well, Instagram’s intro isSelect, offer, new options to choose how to view feed content a new chronological flow, And recently, the social network began to test the option that would allowLike stories in private.

We still don’t know if Instagram will start rolling out these features soon, but it’s sure to work on shorter videos, certainly to compete with TikTok, but above all Increase user engagement and encourage more buying behavior, especially among Gen Z and Millennials.

Known for having a short attention span, this particular target has embraced the Stories feature so well that businesses need to reinvent themselves in terms of engagement for years to come.

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