Want to learn copywriting? Trust me, you will be served …
This is the name of a company that sells spelling correction software.
Yesterday, by chance, I received a notification saying that I need to update the extension.
After a few seconds, the update is done – and I find myself redirected to their website.
And there, I’m left speechless.
When I came across their site, I was amazed at the quality of the copywriting.
That’s when I said to myself: “I want to analyze the genius of this site and share it with my readers. »
This is what we will look at in the rest of this article.
Just before we begin, here’s the site in question:
The first thing that immediately catches our attention: a catchy title that promises to improve your writing instantly. This is what should be at the beginning of the sales page.
A catchy title, short and with a promise.
Why is this title catchy?
very good question To me, a title is catchy when it makes me want to read more.
Exactly the same thing happened with me.
After reading the title, I immediately wanted to know more.
The power that adds to this title is the word “instant”.
It is a powerful word as it promises to get some benefit immediately.
In American copywriter’s jargon, this is called a “quick win” in French. fast win,
This is something that a prospect will be able to do and which will enable him to produce a small result immediately.
We talk about it in detail later.
Who is an introduction for?
It has almost the same usefulness as the title, except that it serves to give a little more detail about our product – and inspire our readers to read more. And LanguageTool does it very well.
I quote his introduction:
“LanguageTools Multilingual Spelling, Grammar & Style Checker has millions of users worldwide”,
Thanks to this introduction, we know a little more about the type of product – but not only.
He used social proof and he also exposed his notoriety; , LanguageTool has millions of users around the world”.
call to action
After the introduction, we can see the first call to action or call to action which is simple and effective.
The mistake that is often made is writing the call to action with too many words.
It is absolutely necessary to avoid a call to action, it is a maximum of two or three words and not a sentence in particular.
Here’s a really good example: Register – it’s free”.
We were talking about it earlier, a “quick win” is something that your prospect will be able to do immediately and that will give him immediate results.
I explain everything in detail in this example:
Here, the prospect will be able to test the product directly as soon as they visit the website.
The imminent result that it will get is that all the spelling errors in the text that are contained in it will be corrected.
This is excellent simply because it will allow visitors to test the product in real conditions.
On top of that, in the text being fixed, there will be a short paragraph explaining what types of defects the plugin can fix.
In the last section that I will analyze, we can look at the social proof.
LanguageTool will highlight the well-known companies they work with to strengthen their brand image.
Specifically when using the phrase: Our customers and partners trust us.” Then we can see the logos of the companies.
one last word
What did you think of the article? a question? Do not hesitate to write a comment below, I will be happy to answer you