Writing sales pages in 2020 is a hassle. Why ? Quite simply because there are about 200 articles on the subject, and in most cases: they all contradict each other…
Obviously, if you have read these articles, it will also contradict the articles you have read.
So: what is it that makes what you’re about to read at the moment more valid than elsewhere?
The answer comes in one sentence:
This article – written by him – is a professional copywriter.
And what I’m going to tell you is this:
- Neither sales tips to integrate into your page;
- nor a sales structure I copied and pasted from an American blog;
- Nor do any of the things I’ve compiled from right to left in one article.
What you’ll find is one thing and one thing only: the structure I use to write my customers’ sales pages.
I’ve been doing this job since 2017 and have had the opportunity to write over 100 different sales pages.
To sell products that have nothing to do with each other: training, eBooks, physical products, coaching, etc.
And by force, I began to mentally integrate the elements that made these sales pages attractive.
And after many years of analytical work, I came out with the perfect sales page structure.
A structure in 5 different phases.
A structure that works across all disciplines.
For all businesses.
To sell both weight loss infoproducts and cars on LeBonCoin.
And today, you will benefit from this method, just by keeping reading.
What if you have a product or service to sell?
You will be able to apply it directly to the end of your reading.
And see the result yourself.
Here we go, let’s get started:
Step 1 – Get Attention
There are many ways to get attention, and there are several that you should know if you are familiar with sales and marketing.
But do you know what to attract Attention?
Do you know the recipe for a hypnotic and irresistible hook?
This is one and only thing:
a visual promise,
And you’re going to use it to write the title of your sales text.
What I call a visual promise is quite silly:
You have to promise your prospect a profit, and you have to make it into a conceivable metaphor.
I’ll give you an example, you’ll see that it’s much simpler than it looks:
Let’s say you are selling a tennis video lesson to beginners.
They want to improve, and you want to sell your training.
Well, to show them that you’re right and get them hypnotized, all you need to do is say something like this:
“Become a Master of the Forehand With This Video Course!” ,
This is your promise.
Except there’s one problem: it’s not impressive.
It lacks “concrete”.
And so we’re going to use a second secret ingredient, you’re going to make him “see” your promise.
“How to String a Forehand Like Rafael Nadal”
With a title like this, everything changes.
Your prospect can imagine Nadal hitting an amazing forehand while reading your headline.
And this will naturally make him want to read your sales page.
Step 2 – Getting into the Abyss of Pain
Now your prospect is ready to hear what you have to say.
You can present your product directly to him, but… it will happen very quickly.
He must be receptive.
Before providing your solution (your product) we must first explain to him what his problem is.
For that, we will go down the abyss of pain with him.
Let me assure you right away: we are not going to make him suffer.
Just explain to him that his problem exists, and that it is serious.
So you would explain to him: “You want to be a good tennis player, but you can’t because… blah blah.”
The idea here is to show him your problem and then tell him it has serious consequences.
And as soon as you’ve expressed her concern, show her what’s involved.
For example, in tennis, you might tell him that he sees other people around him who are improving, but he isn’t.
If he doesn’t train properly and regularly he can also lose efficiency.
That his level will drop to such an extent that it makes him feel too small in front of his colleagues – to the point where he is sick of playing tennis.
do you get the idea?
You develop their problem slowly, talk to them about the consequences.
And as soon as it’s done, you’re ready to move on to step 3.
Step 3 – Provide a Simple and Magical Solution
This step is super-simple and quick, but it is necessary.
Goal: To make the transition between the problem and your product.
Here, do not get confused, just talk about the solution that will solve the problem of your potential customer.
Again, with the example of tennis: You could say that the way to avoid all this is a clear and professional way – to get better and better.
And without talking about your product, you’re clearly presenting what your prospect needs.
And from there, your chances are now 4. ready to goth Step.
Step 4 – Make an Attractive Offer
You showed him what his problem was.
You told him what the solution was.
Now all you have to do is say that you are offering this solution.
But not only that.
Your product, for it to be compelling and compelling, must include the solution you describe in Step 3—plus a whole bunch of other things your prospect hasn’t thought about.
Still with the example of tennis:
The solution to his problem was to find a clear and professional way that was easy to follow.
Well, you just tell him you have that, and in addition you’ll also teach him how to stay motivated during his training, how to work on his endurance, and even how to get left-handed. How to customize player.
If you have no idea of ”extra” items to add to your offering, consider the following:
Your product should deliver a Step 3 solution, but faster, more efficiently, and more easily.
Think about it: faster, more efficiently, more easily.
And bring those three extra items to your offering.
and there she will become tireless,
Step 5 – Finish by hitting the objections
Objections are going up for sale.
You have to eliminate them at all costs.
how? ‘ or ‘ what?
You have two options:
Option N ° 1:Jot down an objection before it pops up in your potential customer’s mind.
Example: If your potential customer sees your price and thinks it is too expensive.
All you have to do is present the options that your potential customer has if he does not buy your product.
For example, telling him how much it would cost him not to fix his problem.
By reminding him of the prices of competitors or products that look like you.
Or even by dividing the price per day or per week.
Option N ° 2: FAQ (obviously)
At the end of your sales page, you add a FAQ that won’t answer the prospect’s questions, but rather their objections.
And it’s very important, for each question in the FAQ, think: “What objection is answered by this possibility?” ,
Don’t put technical questions, the prospect can always ask you after their purchase.
As a reminder: When you buy a shelf, you don’t read the instructions before you buy it.
There it is, answer the questions that can only slow down the act of purchase.
And you will be hit.
That’s where this sales plan ends.
Now you have everything you need to write your sales page.
Follow each step foolishly and I can assure you that sales will follow.
And I’ll end by sharing a little secret with you:
Copywriting is a ‘rich man’s problem’.
It’s clear and clear: it will help you get started.
But you may very well get started without understanding everything.
The idea is to gradually improve yourself and grow your online business as you go through copywriting.
But I really want to end with this: It’s not mandatory to be successful.
You can start without – and it works out even better than spending 5 hours a day telling yourself it’s important to be successful.
You can count on me on that.
See you again very soon.
I am Edwin, copywriter since 2017. Want to increase your sales? I send my emails to my personal list 3 times a week.
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