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A Complete Guide to Creating an Effective Email Strategy

In addition to being simple and inexpensive to set up, email marketing remains the most profitable marketing channel (1), Easy to set up, practical for recipients, consistent with brand image and allowing interaction with prospects and customers, email marketing has many advantages. To help you set up and/or optimize your emailing strategy, Sendinblue has published a complete guide to creating an effective emailing strategy, we present it to you in this article…

Click here to download the “Developing an Effective Email Strategy” guide.

This ultra-comprehensive and easy-to-read free guide walks you through each step of your email marketing strategy. Whether your objective is to generate conversions, work on your brand awareness or even retain your customers, you will find the nuggets in this guide to achieve it.

Guide helps you:

  • Define your email marketing objectives based on your business plan;
  • Define and monitor associated KPIs;
  • Define your personality and relevant audience;
  • Grow your mailing list;
  • Identify the stages of your customer journey and associate the right email strategy with each of them;
  • Define the stakeholders of the email marketing project as well as the affiliate tools;
  • Split your data;
  • Customize your existing campaigns (targeting, content, etc.).

In short, you will have a complete vision of email marketing and will be able to integrate it effectively into your communication strategy.

Click here to download the “Developing an Effective Email Strategy” guide.

5 tips for your email strategy taken from the guide

As an overview, here are 5 tips from the guide.

1: Before your project, remember to clearly define your objectives in a smart way (Example: “Share the discount with your identified loyal customers to receive a 10% conversion rate next quarter.”)

2: Your long-term success will depend on your reputation as a dispatcher. To ensure its reputation, it is necessary to adhere to certain KPIs, which include opening rate, responsiveness rate, bounce rate and unsubscribe rate.

3: Take surveys to nail down your goals and your personality With your customers to have specific information about your ideal customer.

4: Live chat devices on your site can be a great source of subscriptions in your email database. The guide details how to set it up and provides other sources of customer acquisition

5: Study the different stages of your buying process to associate the email marketing action with each step using automation. I recommend you to read part in guide on this topic which is very interesting.

For more tips and advice, I invite you to read the guide.

download guide for free

To finish

You will find lots of tips and ideas in the guide to increase your results tenfold. It is very complete and brings a lot of value, it is also a gold mine if you are new to email marketing and want to get an overview of this digital lever.

glad to read

About Sendinblue

It is the Sendinblue company that wrote this white paper. Sendinblue is an all-in-one digital marketing platform that helps businesses around the world accelerate their growth through better marketing campaigns. Designed to adapt to the evolving needs of its customers, the interface, which is very easy to use, includes state-of-the-art email, transactional communication, marketing automation, SMS, plugins and contact segmentation functions. To communicate, engage and convert more prospects, the specially built enterprise offers exclusive access to additional functions and services including managing sub-accounts and a dedicated account manager, thus unleashing the power of digital marketing and strengthens the relationship of trust. with customers.

To know more about their offers, click here

  1. $42 in revenue for every $ spent according to the DMA study

Article written in collaboration with sendinblue.

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