If you have an online business selling information products, or if you want to become an infopreneur, you will need to build a large number of leads through a profitable sales funnel. This includes lead magnets, core products such as training and eBooks, upsell and downsell, etc.
But although an effective sales funnel allows you to multiply your income, it will all come to naught if you have a bad product. To get there, here are 8 easy steps to make finding your next information products faster and easier than ever…
1. Use PLR
PLR is an acronym for Private Label Right. The idea is to find high quality ingredients with private label rights and use it to create products.
To find them, just do a simple Google search like “PLR Content” or “Usage Rights Content”.
But here’s the key…
Don’t use it as soon as you get it. Even though it’s the most awesome PLR on the entire planet, you shouldn’t be using it because it’s because you won’t have a unique product.
So here are three ideas for what to do instead:
- Rewrite it enough to make it unique. The advantage is that by modifying it, you give it your “voice”;
- Compile multiple elements from different sources to create something completely new;
- Convert the content to a different format, such as a slide sharing video. If it’s PLR in text format, you can convert it to video or podcast and vice versa.
2. Compile Materials from Guests
Asking other experts in your niche to help you create a product is a great way to build content quickly. But there’s another big advantage to using this strategy: You can borrow credibility from other people.
For example, you may still be fairly new to your niche. If you bring 10 experts together to create an eBook or a series of webinars, your name will be associated with them.
And this means that you will immediately establish yourself as an expert as well.
Here are three examples of ways to compile guest contributed content:
- Ask multiple experts in your niche to answer the same question. For example, ask a nutritionist, personal trainer, bodybuilder and dietitian about the best way to lose 10 pounds fast.
- Ask each specialist a different question. In this case, you first decide on all the topics you want to include in your product and you make a plan, a summary. You then ask your experts relevant questions based on each section of your summary.
- Ask each expert to interview or podcast. The idea here is to ask them several questions, in interview style, to find out how they started in the niche, what secrets they use for maximum success, etc.
3. Outsource Product Manufacturing
This is the fastest and easiest way to make a product. Just find a competent freelancer and get all the work done by them. A good freelancer can create many products, including: reports; electronic books; checklist; podcast; Video; e.t.c
Note that this strategy takes a while initially. You will need to find a good freelancer on the internet, perhaps using a freelance platform.
Next, you’ll need to do more analysis on each potential provider to weed out incompetent, low-quality freelancers.
Once you do that and find someone who does a great job, product creation will be quick. All you need to do is send your freelancer a quick message, work out the details, and you can focus on other things while your freelancer takes care of creating the product.
Here’s another thought…
4. Hire someone to do the research and write the outline
Even if you don’t want to hire someone to build the entire product, you can still save time and money by hiring someone to do some of the groundwork. In this case, you can give your freelancer an explanation of what you’re looking for, then let them research and outline.
For example :
- Suppose you want to build a social media information product.
You can ask your provider to research how many people use different social media platforms and what type of audience you might find on each platform.
- Suppose you are making a gardening product.
You can hire someone to research different areas of the country and deal with pests and diseases specific to each region.
Tip: Ask your provider to provide you with several research links so that you can research the topics yourself before making a product.
5. Updating Existing Content
Another quick and easy way to build a product quickly is to update an existing product. There are two ways to do this:
- If it’s a fairly new product (for example, a product you launched last year), you can update it, expand some sections, and label the new product as the “2.0” version or the current year of the product. version of .
- If it is an old product, you can modify and develop it and then launch it as a completely new product. You can also present it in a different format, for example by turning a text product into a video product.
6. Host a Webinar
The interest of a webinar is that it allows multiple products to be created. know :
- Product 1: Live Webinar
Live presentations are considered a premium product, so seats for live webinars are often sold at a premium.
Even better, you can offer to answer questions at the end, which can be considered group coaching.
- Product 2: Webinar Recording
You can use the recordings as an upsell for those who couldn’t attend the webinar (or you can offer them as a nice bonus). You can also sell these recordings as standalone products.
- Product 3: Webinar Tape
These also serve as good upsells or bonuses for those who participate in the webinars themselves. You may also use these transcripts, in whole or in part, as lead magnets or as standalone paid products.
If your webinar covers multiple tips or topics, you can also extract part of the recording and use that as a trigger to get your chances to purchase the entire webinar or webinar series.
7. Create Products “On the Fly”
The idea here is to create real-time content for one purpose while you create content for another purpose.
For example, let’s say you sell personal coaching to students by email. Every day you will receive interesting questions in your inbox that you have to answer.
In some cases, you may receive the same type of question multiple times, indicating that this question is in high demand. What you can do is turn your answers into a completely new product.
Tip: Remember that whenever a student asks you a similar question, you can also copy and paste these frequently asked questions. You just have to adapt them to the particular case of each one. This is a huge time saver!
8. Use a Tool Like Dragon Naturally Speaking
If you are creating text, your ability (or inability) to type quickly is partly responsible for the time it takes. That’s where this solution comes in.
Simply use text-to-speech technology like Dragon Naturally Speaking to create your product. You may need to make some adjustments once the product is finished, but many people find it much faster than trying to type.
There are two forms of this strategy:
- Ask someone to interview you over the phone. The record itself is a product. You can also get a copy of the call as in any other product;
- Make an audio recording. In this case, you’re talking about a topic without an interview – in effect, you’re doing a podcast. Audio recording is a product, and you can get audio transcription as well.
Conclusion to build your next information product
You don’t need a lot of time to make a large number of products. On the contrary, you just need to be a little creative.
This is where the above 8 methods come in, which will allow you to create a product much faster and easier than you might think. So put these methods to use now, as you may have a new product ready to launch in a matter of minutes.
About the Author
Aveckd’s William Smith Coufday helps you automate and scale your Internet business.