More than 2 billion people use social media. How to get their attention?

Social media has become a must when it comes to marketing your brand and products – after all, it’s where people interact with each other the most. according to a study bye-marketer71% of Internet users are present on a social network at least once a month. This represents about 2.46 billion people. Yes, we are talking billions, with a capital “M”. Another noteworthy situation: 89% of respondents said they use Facebook several times a week or more, and 81% said the same about Facebook. Instagram according to a survey Audience Project,

Social networks are a great way to attract new customers, but this influx of Internet users is difficult to reconcile. To create social media posts that result, the first step is to improve your content to make it more engaging. We have listed some essential tips to help you create engaging content that people are likely to click on.

improve your content

Content that works on social networks consists of 2 elements: the visual and the text that accompanies it. Good images or videos increase the engagement and attention of potential customers much more than your brand. It also helps prevent your audience from quickly leaving your post and missing the message you want to convey to them.

Here are some tips to help you out:

  • Make your publications a work of art! You don’t have to be a photographer to take great pictures. like many websites Pinterest either can goGives you great images, many of which are free.
  • Avoid images with a lot of text, Did you know that Facebook takes this into account when approving posts? Indeed, the social network found that images with less than 20% text were more effective.
  • Use more photos with faces, Images depicting real people garner more engagement on social media, especially on Instagram, and can humanize your brand. So put on your best smile and say “cheese”!
  • Make more videos! With the advent of more and more capable cameras on smartphones, it has never been easier to shoot great quality videos. Facebook’s algorithm makes this a priority, and it can be a fun way to showcase your products. Additionally, as live streaming has become more popular, consumer expectations of network video have changed.
  • Make sure your post format is mobile friendly, If you’ve worked hard to create great images or videos for your social media posts, make sure they look great on mobile devices too. About 3/4 of the world’s population uses mobile phones. And more than 80% of the time spent on social media is on mobile.
  • inspired, Make a list of brands on social media whose images you like and check them from time to time. Visuals can help convey emotion, but a good post can help consumers take action!
  • Have a Powerful “Call to Action”, Don’t let customers guess what you want to tell them, invite them to take action directly. And make it clear where their click will send them!
  • tell them “why”, Consumers are showered with advertisements and products. That’s why you must make them believe that your products are what they are looking for really, Make sure your post tells them why they need you.

About the Author

Amourie de Larouz, co-founder of Kiliba.