A promotional item campaign is a great way to work on your notoriety and your customer relationships. Are you starting your first campaign of this type? Follow these tips to get there…
1. Define Your Goals
Whatever you have been told, the first step is to clearly identify what you need and what you are looking for. Every promotional item campaign should be launched with a clear objective. Consider setting SMART goals. If you’re launching a new promotional item, don’t forget to do market research, define your personality, then create enough strategies to reach your goal.
2. Understand your goal
second step? Take the time to know and understand your goal. The smallest details are important: age, gender, income group, occupation, education level, interests… It’s essential that you spend time trying to reach your target audience in the most effective way possible. As efficient as possible. In fact, the better defined your audience is, the easier it is to deliver a message at the right time that they will remember for a long time.
3. Be alert to changes in consumer behavior
Regardless of whether you are planning to launch your first giveaway campaign, you need to understand advertising trends and consumer behavior in your industry. Being aware of what’s relevant in the market will help you know the most effective ways to structure your campaign. Think about which topics are trending, most relevant, and what topics your audience cares about. Then combine them with your strategy to make your ad align naturally with the important conversations.
4. Choose a Value-Driven Message
With personality in mind, it’s time to craft the right message for your giveaway campaign. It outlines the theme you will address in each ad to drive customer action. To do this, focus your message on your company’s values, not on the promotion of the items themselves. Sharing brand values always makes an ad more memorable and is likely to evoke emotion.
5. Choose Promotional Items
After clearly defining these four steps, choose your promotional items. From caps to pens and mugs to personalized T-shirt essentials, the list of promotional items you can choose from is practically endless. Small practical everyday items also have their effect: key rings, lighters, tote bags, USB keys… and other promotional items for companies. In any case, avoid products that are quickly thrown away. Instead, choose those that last and are more likely to be used frequently by recipients.
6. Analyze the Competition
It’s always helpful to have a source of inspiration when building your first campaign, that is, when you’re starting from the beginning. In other words, take the time to do competitive analysis. Identify the main competitors you need to compete against in your industry, and draw inspiration from them about what has worked for similar products and what hasn’t. Also try to discover what the competition hasn’t yet offered to your target audience and seize the opportunity to be the first brand to offer a product that customers love.
7. Analyze the Results
One way to gauge the success of your campaign is to measure the results achieved. Depending on the objectives you want to achieve, identify different parameters to measure. This will allow you to see the current strengths and weaknesses of the efforts made. Then, once the data is analyzed, re-adjust your campaign if necessary.
8. Give Yourself Plenty of Time
Lastly, give yourself enough time to complete all these steps correctly in order to launch your campaign successfully. You cannot expect your marketing campaign to be successful if you rush! So take the time to:
- Contact your partners and customers before starting your campaign;
- Possibly reach out to influencers to promote your campaign;
- follow up ;
- Set up a schedule.
Creating and implementing promotional merchandise campaigns is a formidable way to build a better brand identity. You will also be able to improve the performance of your business in your industry with this strategy. But you will understand, it takes time. Apply these tips without restraint to make your campaign a real success!