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8 Most Common SEO Mistakes of Ecommerce Websites

In 2021, online sales continue to grow. In 2020 alone, e-commerce spending grew by 25%, fueled by the Covid crisis and the explosion in online shopping. Knowing that 44% of Internet users start their online purchases with a search engine, SEO optimization of your site should be one of your main challenges. Even if it isn’t your most important source of customers, SEO should still have a place in your e-commerce marketing strategy if you use advertising or email marketing. We will see in this article 8 Most Common SEO Mistakes Ecommerce sites and some exercises and tools that will allow you to solve these SEO errors…

Mistake #1: Not Targeting Your Keyword Research

Tip #1 : Build your personality and have a clear idea about your potential customer. Rather than choosing their keywords based on their potential customer base, e-merchants focus heavily on keywords related to their products.

Tip # 2 : Using the personalities created earlier, put yourself in the place of your target. Imagine what keywords she would type into search engines to find your products. So don’t use jargon and words that are too technical, especially in BtoC.

Tip # 3 : Use long tail keywords for your product pages, i.e. 3-4 word phrases. They represent 80% of searches. A user who types in long tail keywords is already advanced in their shopping journey and knows exactly what they are looking for. Hence there is more chance of getting qualified traffic which improves the conversion rate.

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Mistake #2: Cannibalize Its Stuff

Most e-commerce sites make their meta tags, product descriptions or content more customized.

Tips N ° 1 : Your title tags should be unique on each page. They are the first items read by search engines. Make it separate from your H1.

Tip # 2 : Do not fill your page with your keywords, this is a method that is not working for a long time. Instead, diversify into the literal realm. You sell “black hiking shoes”, use the words “climbing”, “walking”, “expeditioning”…

Tip #3: Have at least 300 to 500 words on your product pages; A quality description that includes the specifics, options or benefits that your product presents that your potential customer is looking for.

Mistake N° 3: Duplicate Your Content

E-commerce sites often duplicate their descriptions. It reduces indexing in search engines. Google will select the version for you to index in the SERPs (results page).

Tip #1 : use canonical URL (canonical) url) which makes it possible to point to a search engineurl “main” for indexing.

Tip # 2 Beware of duplicate content in product pages. Each product page should contain distinct, well-rounded content (at least 300 words).

Tip # 3 : prevent indexing of duplicate pages via robots.txt file, no-index tag, or use permanent redirect (301).

61% refer to consumer reviews. However, online stores often forget that users need to be convinced before buying.

User generated content gives your page more content and allows for fresh content. Google loves the freshness of content.

Tip #1 : Let your customers rate their purchases and provide feedback.

Tip # 2 : Integrate structured data (schema.org micro data) to display rich snippets, such as your product ratings and the number of people making purchases in results pages and therefore achieve better click-through rates.

Tip #3: Use social networks to encourage your customers to leave positive feedback on your pages (Facebook, Instagram, etc.). This will earn the trust of your future customers.

Even if you have a physical business, customers will check the credibility of your products on the Internet: Facebook comments or reviews before taking action.

Take the example of a student with a budget who wants to buy a smartphone. Make sure he does your research before spending his money.

Mistake #5: Not Optimizing URLs

E-commerce sites often generate non-descriptive URLs that do not help users or search engines understand the content of a page.

Example: https://shoes.com/cat1/2245-modele-3-gris-21652

Tips N ° 1 : Be specific, your URL should make it easy to identify what the page is referencing.

Tip # 2 : Avoid stop words (de, a, le, qui…) and other unnecessary words.

Tip # 3 : Be concise, it should be easy to remember.

Mistake #6: Not Optimizing Charging Speed

The top 2000 retail sites have an average loading time of 10 seconds because their content is very heavy.

Amazon calculated that it was losing 1% of its sales due to the extra 100ms of loading. Internet users (and therefore Google) want to quickly reach what they are looking for.

A longer load time therefore causes a higher bounce rate, hence a loss of traffic and conversions.

Tip #1 : Check your site’s loading speed using one of the below tools.

Tip # 2 : Compress your images and code.

Tip # 3 : Uninstall unnecessary widgets.

Tip # 4 Pay attention to banner ads.

Tip # 5 : Choose a dedicated server if your budget allows it.

Tip #6 : If your site has an international target, use a content delivery network (CDN).

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Mistake #7: Skipping Internal Links

Internal linking can help e-commerce sites improve their position in Google by indexing their site’s pages and transmitting link juice.

Even if you don’t have a lot of external backlinks, a well done internal linking will allow you to highlight your most important pages and earn a spot in search results.

Tips N ° 1 : Create a blog section in your e-commerce store that contains articles that link to presentation pages of important products to boost their SEO.

Tip # 2 : Offer additional articles and products on the product page (cross selling).

Tip # 3 : The text of your anchor should accurately represent the content to which it is attached. The text “Green Silk Dress” should NOT move to a page for “Red Cotton Shorts”.

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– Visual Site Mapper

SEO Mistake #8: Neglecting Encoding Security

An unsafe e-commerce site will scare away your visitors. This is why Google keeps internet users’ safety in mind when they visit a website.

advice : Select the SSL protocol option and switch to HTTPS if possible. In fact, Google supports more and more sites that have one.

If you take care to fix the most common SEO mistakes listed above, your ranking in the SERPs should improve over time. But don’t forget that SEO is a daily task whose results are seen in the medium/long term. So be patient and don’t expect results overnight.

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