8 good reasons publishers use web notifications

The revenue generated by online advertising is more attractive when you offer targeted advertising, and often third-party cookies give you this possibility. opposite of this, It looks like this technology will disappear by 2022 And you, the publisher, fear the impact on your income. Rest assured, we have compiled a list of 8 reasons to activate web push notification as a source of audience monetization to combat changes in the upcoming advertising industry…

1. An Innovative Format

Web Notifications is an innovative format that allows advertisers to communicate directly on the user’s device. Actually, this technology is managed by the browser which displays a message directly on the user’s screen.

which led, It only requires an internet connection and no need to browse the web to be notified! By activating web push notifications on your publisher site, you provide advertisers with an innovative acquisition lever.

2. Generate Passive Income

To keep your site alive and generate income, you sell ad space to brands. In some cases, you work with brands to tailor your ads to your placements and it takes a lot of time between promotions, interactions, technical integrations, etc. to be cost-effective.

Activating web push notifications on your site is done very quickly and in very few steps! In addition, once installed, you no longer need to intervene and you Receive 50% of the turnover achieved.

3. Benefit from a Portfolio of Quality Advertisers

In addition to working with well-known advertisers, you will be connected programmatically! Working with multiple advertising partners based on an automated buying model and through a real-time auction system, You benefit from multiple quality advertisers deals and optimized revenue.

4. Reduce the number of ads on your site

Ad space is required on publisher sites. However, they generally spoil the user experience (UX). In fact, there are at least 36% of French Internet users who use an adblocker.

By activating web push notifications, you have the potential to generate additional passive income, as this format does not require any space on your site, or even your internet user visiting your site. It is up to you to take advantage of this source of additional income without hurting the experience of your readers.

5. A Cookieless Format

In 2022, browsers have indicated that they will remove third-party cookies. While we know that this technology allows you to create targeted ads and, to increase your CPM… we understand the problems that will arise from this revolution. Evolving and adapting to the advertising world of tomorrow becomes more than necessary.

Web Push Notification is a cookieless solution, which means it does not require third party cookies to retarget web audiences! So this technology will bring you extra income even if third-party cookies disappear.

6. A GDPR Ready and Efficient Display Format

A true innovation in the digital advertising field, web push notification has established itself as the first display format where prior collection of an internet user is required. Thanks to personalized templates, we see Average subscription rate of around 15%. This makes it possible to communicate with people who use an ad blocker (Adblock), that is, about 36% of French people, because the web push notification format is not blocked.

7. Send Personal Messages to Your Readers

One good reason to enable web push notifications on your publisher site is because this technology allows you to send personalized messages to your readers. In fact, the contacts you retrieve are made available to you and You can manage the sending of your notifications as you see fit! This allows you to keep your readers coming back and pushing them to articles or content similar to those you’ve already seen in your home!

As a bonus, you can synchronize your RSS feeds with web notification sending technology to automate the sending of your news to your subscribers.

8. Improve Your Natural Context

SEO is based on many parameters. As publishers, your SEO is more than important as it helps to provide you with the traffic that pays you through the advertising you sell. As we have just seen in the previous point, apart from generating additional income, you have the possibility to send notifications to your Aadhaar!

thanks for this, vYou are able to improve on several metrics that are important to your SEO And that will put you in a virtuous cycle! More information in this article.

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