Facebook, Instagram, Twitter, TikTok, YouTube and other social networks have become a part of the daily lives of thousands of people. These are used to share photos, information about a particular event. They are also increasingly used as a source of information, and have even replaced traditional media such as television or newspapers. To be consistently creative and content to sleep every day, here are 7 must-have types of social media content…
1. Video
Video is the most consumed and preferred type of content online by internet users.
- By the end of 2022, it could account for 82% of all online traffic.
- More importantly, 9 out of 10 people say they want to see more brand videos.
- On social media, video posts generate 48% more views than posts without them.
2. Live Video
Ongoing digital transformation, accelerated by the health status of 2020, is prompting companies to think differently about how they can interact with their customers in real time. Live or live video has come top-notch during the pandemic, and it’s here to stay. In addition to allowing conversations to be broadcast, it allows the unveiling of performances, Q&A, webinars and other virtual events. Unlike the asynchronous nature of waiting for responses to text or image posts, live videos provide viewers with the ability to ask questions, comment and respond quickly.
3. Stories
Stories are one of the best channels for video content on social media, but they’re also a great place to post photos, highlight important posts, and share interactive content like surveys, polls, and more.
4. Pictures
It is also the most frequently posted content on social media. Unlike most videos, stills can be absorbed and enjoyed in an instant. Colors, text or (absence of text) and other details give users an immediate impression of your brand.
5. Text Messaging
You need to prioritize visual content, but don’t miss out on the power of words. Written material requires the same attention and consistency that you would give to other content formats and creative elements. Developing a distinctive brand tone and voice that aligns with your visual brand will help your written content stand out on social media.
6. Infographics
Infographics are great for condensing complex, detailed content into a digestible social media post. If you’re working on a technical topic, a lot of numbers and statistics, or just a huge amount of information that needs to be put together in one place, infographics are the perfect material.
7. Interactive Content
Interactive posts have great potential to increase the ROI of a social media strategy. There are many ways to be interactive on social media, but here it is all about the content that is interactive in nature – live streams, polls, surveys, Q&A and more.
conclusion
Take advantage of each platform’s uniqueness to make your brand stand out on social networks. Most importantly, don’t be afraid to experiment with these different types of material and get creative with your ideas. Over time, you’ll know which ones have the most responses from your audience.
Feel free to try, test, experiment, because you’ll never know what works best until you try!