To be successful in your email marketing strategy, the design of your email should not be neglected! They should be easily accessible and visually appealing, as remember that their recipients rarely last longer than 13 seconds. But how do you go about it?
Free Tools for Quality Design
Focus your customers’ attention on an airy layout, choosing from a variety of existing structures, in column, zigzag or inverted pyramid shapes, with beautiful, customized photos. These should be 1200 pixels, compatible with certain screen types, with small text but rich content, and ultimately a call-to-action, should be the main objective of your newsletters.
There are tons of free tools that allow you to design unique and attractive emails as compared to competing emails. Subscribers to your newsletters are requested with a constant view on their PC and/or Smartphone. That’s why it’s essential to choose a design that is really out of the ordinary and fits with your graphic charter.
At a time when mobility has become a way of life for most of your customers, HubSpot is well suited for emails read on a PC as well as emails that are read on a smartphone. Another significant advantage, this tool offers to put in personalization buttons which you can use only for sales emails. This way, you can modify the content sent to your recipients according to their profiles.
In addition, marketing analytics supports your team to help them identify your audience and determine the best strategy to optimize your conversion rate. It can also know the time slot at which your readers consult the emails you send, an important piece of information to prevent them from ignoring or throwing it in the trash at a time when your customers aren’t focused.
As soon as you open an email, your recipient should be immediately seduced by the banner. The aim is to motivate him to take an interest in the rest of the reading and material. To do this, you can choose from the many templates offered on Canva that best suit your needs.
They are customizable according to your recipients, but also according to the occasions. This can be an email to advertise your company or product, or for a promotional campaign in the context of specific events, such as year-end celebrations, birthday parties for your brand… you can choose the size of the banner. , go to Library to select photos or icons that will be integrated into the body of your email. You can change them when necessary and add backgrounds, play with colors, sizes depending on the image you want to convey to your business.
It is often difficult to find free quality photos on the Internet, most of them under copyright, whose licenses sometimes cost a lot. Unsplash is a Canadian website, based in Montreal, on which hundreds of thousands of photographers from all walks of life share their photos. They are exempt from the rights of the Creative Commons CCO license. That’s why you have a very wide choice of high-resolution images that you can download and use for a variety of purposes, even for professional people, without approval.
The visualization of the email plays an important role in getting to your readers. You choose a banner that conveys your brand image and your values, beautiful photos to illustrate your content. However, it is not always enough to make an impression. Remember, the free software available to you to work on the design of your email can be personalized to your needs, but also to your goals. So it is important to choose the right color. But knowing how to combine them is not given to everyone. With Design Seeds you have the right tool. It provides you with a bank of great images that come with a color chart, so you can choose the colors you like best and mix them together.
There are a variety of tools to help you find the ideal color or colors for the design of your email. The aim is always to mark the mind of your readers so that they want to go further to know your company. ColorZilla is one of them. This is a Mozilla extension you find with the name Eye Dropper if you use the Chrome browser. If the previous tool is useful to you for arranging colors, it’s intended to help your web developers and your graphic designers find a specific color and its associated code so that they can find it whenever they want with a color picker (or an eyedropper). It is required by using .
eTarget is a digital marketing platform, a privileged association of companies that runs an e-mailing and SMS campaign, which is GDPR compliant. It gives you access to about 70 templates, all customizable so that you can make changes if the design doesn’t meet your expectations. You can also preview your emails on different media so that they can be edited before sending. Elegance and aesthetics are prioritized with eTarget, with an ergonomic interface accessible to all, neophytes and experts alike. You can send their emails, schedule their automation, and use the essential landing page editor to drive your readers to conversions, among other things.
MailJet offers Passeport, a responsive and mobile friendly email marketing builder, one of the emailing tools to optimize your email marketing campaigns. It is a drag-and-drop tool through which you can edit content, add images and video media. Customization includes inserting your company logo in the header banner, choosing beautiful colors and the appropriate font. You can update without having to redo everything, because the manipulations made earlier are recorded in the draft. To have an overview before sending your emails to your customers, you have a preview feature that will allow you to correct some details, but also ensure that your email screens display correctly on the computers and mobiles of your recipients. be.
In short, the importance of design should not be overlooked when you create your emails and want to customize them, as it is your first contact with your future interlocutors. There are tons of free and good quality templates from which you can choose the one that matches your brand image. Avoid text that is too long and too short. Take care of your header and structure your content in such a way that your reader is directed to a call-to-action. Many image banks now offer beautiful, customized photos, using them that are just the right size to capture the reader’s attention. These should be accompanied by a clear and concise description of the subject of the email.